2024 Global Hallyu Survey by the Ministry of Culture, Sports and Tourism reveal the most popular K-Pop artists globally

Recently, the Ministry of Culture, Sports and Tourism of South Korea conducted a survey titled the 2024 Global Hallyu Survey to get an insight into the widespread influence of K-culture content across the globe.

The survey targeted residents in 26 countries from ages 15 to 59 who have experienced Korean culture content. The survey focused on individuals from different regions, ensuring a comprehensive understanding of Hallyu, or the Korean Wave, and its impact.

The regions and countries included in the survey are:

• Asia-Pacific (10 countries): China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Kazakhstan, and Australia.
• Americas (5 countries): United States, Canada, Mexico, Brazil, and Argentina.
• Europe (7 countries): United Kingdom, France, Germany, Italy, Spain, Russia, and Türkiye.
• Middle East (2 countries): UAE and Saudi Arabia.
• Africa (2 countries): South Africa and Egypt

Check out the most popular K-pop stars in each country from the results below: 

China

IU
G-Dragon (Kwon Ji Yong)

BLACKPINK 

EXO

Girls' Generation

YoonA 

Lee Hyori 

Big Bang

Psy

Lee Jung Hyun

Japan

BTS

TWICE

KARA

TVXQ

Stray Kids

BLACKPINK

LE SSERAFIM

IVE

Seventeen

BoA

Taiwan

BTS

BLACKPINK

IU

TWICE

(G)I-DLE

Girls' Generation

Rain

Super Junior

Tzuyu

Lisa

Thailand

BLACKPINK

BTS 

Lisa 

GOT7

IU

Big Bang

BamBam 

Jennie 

EXO 

NCT 

Indonesia

BLACKPINK

BTS

EXO

Jungkook

Super Junior

NCT

Lisa 

IU 

TWICE

NewJeans

Malaysia

BLACKPINK

BTS

Big Bang

Jungkook

EXO  

TWICE 

Lisa

G-Dragon

NewJeans 

Rain 

Psy 

India

BTS

Jungkook

BLACKPINK

IU

Psy

V

G-Dragon

Jimin

EXO 

BoA 

Vietnam

BLACKPINK

BTS

Big Bang

Lisa

Girls' Generation

T-ARA 

IU 

G-Dragon

Rose

Jungkook

Kazakhstan

BTS

BLACKPINK

Psy

Jungkook

Stray Kids

V

EXO

Jimin

(G)I-DLE 

Seventeen 

Sunmi 

Jeon So Mi 

Australia

BTS

BLACKPINK

Psy 

Jungkook

TWICE

IU

Big Bang

Red Velvet

EXO 

G-Dragon 

Lisa 

BoA 

Jonghyun 

The United States

BTS

BLACKPINK

Psy

Jungkook

IU

EXO

Stray Kids 

TWICE

NewJeans

G-Dragon 

Sunmi 

Canada

BTS

BLACKPINK

Psy

Stray Kids 

TWICE 

NewJeans

2NE1 

Jungkook 

aespa 

EXO 

Mexico

BTS

BLACKPINK

Jungkook

Stray Kids

Lisa 

V 

Jimin 

Psy 

IU 

Girls' Generation 

Super Junior 

TWICE 

Cha Eun Woo 

Brazil

BTS

BLACKPINK

Psy

Jungkook

Jimin

EXO

TWICE

Stray Kids 

V

EXID

RM

Cha Eun Woo

Argentina

BTS

BLACKPINK

Ps

Jungkook

TWICE

Jimin

Lisa

Red Velvet

Stray Kids

Suzy 

IU

United Kingdom

BTS

BLACKPINK

Psy

Jungkook

G-Dragon

TWICE

IU

Red Velvet

BoA

Jimin

France

BTS

BLACKPINK

Psy

G-Dragon

Jungkook

EXO

TWICE

Super Junior

Oneus

Lisa

Germany

BTS

BLACKPINK

Psy 

Stray Kids

EXO

Jungkook

IU

Big Bang

Seventeen

Girls' Generation

ITZY

T-ARA

FIFTY FIFTY

Kang Daniel

Jackson

Kei

Taeyeon

Hwa Sa

Italy

BTS

BLACKPINK

Psy

Stray Kids

G-Dragon

IU

Big Bang 

Lisa 

Jungkook

The Boyz

Seventeen

Super Junior

ATEEZ

Wonder Girls

TXT

2NE1

TWICE

Youngtak

J-Hope

Spain

BTS

BLACKPINK

Psy

Red Velvet

V

Stray Kids

IU

EXO

TWICE

Lisa

Jungkook

Russia

BTS

BLACKPINK

Stray Kids

Psy

Jungkook

Sunmi

Jimin

V

Felix

EXO

IU

Jisoo

Turkey

BTS

BLACKPINK

Irene

Suzy

A.C.E

EXO

Lisa

Stray Kids

ATEEZ

Psy

Jimin

UAE

BTS

BLACKPINK

Jungkook

Psy

G-Dragon

Cho Yong Pil

Big Bang

EXO

IU

Dara (2NE1)

Saudi Arabia

BTS

Jungkook

BLACKPINK

Psy

EXO

G-Dragon

Lisa

IU

HyunA

Super Junior

Cho Yong Pil

Jin

South Africa

BTS

BLACKPINK

Jungkook

Psy

G-Dragon

IU

Suzy

Stray Kids

Jay Park

Jimin

Egypt

BTS

Jungkook

Psy

Jin

G-Dragon

BLACKPINK

Cho Yong Pil

Lee Jun

Big Bang

J-Hope 

Jimin

Global (all the countries combined)

BTS (29.1%) 

BLACKPINK (13.1%)

Psy (2.9%) 

Jungkook (2.7%)

IU (2.1%) 

TWICE (1.9%)

Lisa (1.4%)

EXO (1.3%)

G-Dragon (1.3%)

Stray Kids (1.2%)