Comedian Lee Su Ji’s ‘Daechi Mom’ parody gains momentum amid controversy.
Comedian Lee Su Ji’s new alter ego, 'Daechi Mom', 'Jamie Mom', continues to generate buzz online. While the parody has sparked laughter, it has also drawn unexpected controversy, particularly involving actress Han Ga In. Meanwhile, fellow comedian Kim Ji Hye’s enthusiastic reaction has further fueled its popularity.
Lee Su Ji recently introduced 'Jamie Mom', a satire of Daechi-dong mothers, through her YouTube channel 'Hot Issue Ji'. The character’s exaggerated depiction of elite-minded, overly competitive mothers in Seoul’s affluent Daechi-dong district quickly went viral. However, as its popularity soared, some netizens misinterpreted the parody as a direct jab at Han Ga In, leading to an influx of harsh comments directed at the actress.
Despite the unintended controversy, Lee Suji released a second installment of the parody on February 25, showcasing an even more extravagant 'Daechi Mom' look. In the first episode, she wore a popular M-brand down jacket, which immediately influenced second-hand market sales of the same item. The second episode featured a mink fur vest and a designer G-brand handbag, further cementing Jamie Mom as a satirical icon of luxury-obsessed mothers.
The impact of her parody has been so significant that comments like “Fashion trendsetter” and “G-brand’s doom day is near” have received thousands of likes, highlighting the widespread influence of the satire.
Adding to the hype and humor, senior comedian Kim Ji Hye publicly embraced the parody, sharing her own humorous take on 'Jamie Mom'. She recreated the iconic look, playfully captioning her post with “Goodbye, my last tea shot,” a reference to the high-society lifestyle the character portrays.
Kim Ji Hye also joked, “Why do I even have this at home? Is 'Jamie Mom' going to wear D-brand sneakers next?”—further boosting the parody’s viral appeal. She even tagged Lee Su Ji’s Instagram, praising her as “the funniest comedian in my book”.
What started as a lighthearted parody has now evolved into a cultural phenomenon, drawing equal parts admiration and scrutiny. While some criticize it for unintentionally fueling online attacks, others see it as a brilliant comedic reflection of societal trends.
With 'Jamie Mom' gaining traction across social media and pop culture, Lee Su Ji’s next move—whether it’s another parody installment or an unexpected twist—is highly anticipated.
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