KiiiKiii completes successful pre-debut activities and gears up for official debut with "UNCUT GEM"

Rising group KiiiKiii has successfully completed its pre-debut activities.

On the 16th of last month, KiiiKiii made a strong impact by releasing the music video for the title track "I DO ME" from their debut album "UNCUT GEM" without any prior information or teasers about the members. This unexpected promotion strategy left a lasting impression.

The pre-release music video for "I DO ME" showcased KiiiKiii’s unique charm, with a concept inspired by the great outdoors, catchy music, and the members' distinct vocals. The video garnered a hot response immediately after its release, rising to No.1 on YouTube's Trending Videos in Korea within 12 hours, and maintaining its spot as the most popular video for four consecutive days. 

On the 23rd of the same month, KiiiKiii made another strong impression with the music video for UNCUT GEM's track "DEBUT SONG." The video, featuring unique effects and retro captions, evoked nostalgia while incorporating a birthday melody to celebrate their debut. The raw charm and energy of the video left fans with a refreshing sense of excitement. The video dominated various online communities and social media, rising to the top of YouTube’s Trending Videos again within 12 hours, continuing its overwhelming popularity.

KiiiKiii's performances on music shows and other content also kept fans engaged. Starting with their first performance of "I DO ME" on a music show on the 27th of last month, they showcased bold live performances. As the weeks passed, their live singing abilities and unique vocals became more evident, solidifying their reputation as "monster rookies." 

Their first radio debut was also successful. On the 3rd, KiiiKiii appeared on SBS Radio PowerFM's 'Wendy's Youngstreet', where they delivered lively and honest commentary along with diverse live performances.

Furthermore, KiiiKiii graced the covers of prominent domestic fashion magazines and made history as the first K-pop group to appear on the cover of 10 Magazine USA before their official debut. Recently, they topped the 2025 March New Idol Brand Reputation rankings and secured 8th place in the March 2025 Girl Group Brand Reputation rankings, demonstrating impressive influence even before their official debut.

Despite being a pre-debut group, KiiiKiii has made a mark on major domestic music charts. Their pre-released song "I DO ME" reached No. 4 on Melon's HOT 100 chart (as of 30 days after release) and has steadily remained in the top 100, showing a continuous upward trend. The song is also ranked on major platforms like Bugs, Vibe, Genie, Flo, YouTube Music, and Spotify (South Korea), maintaining its momentum.

Through their agency, Starship Entertainment, KiiiKiii expressed their gratitude, saying, "The past three weeks flew by, filled with only joyful and happy memories. Seeing how much people love KiiiKiii's music and performances gave us confidence, and we were able to enjoy every moment. We would like to thank everyone who supported us, and we promise to continue surprising you with our unique charm. Please look forward to our debut album UNCUT GEM, which will be released on March 24th."

Having successfully completed their pre-debut activities, KiiiKiii will officially debut with their first mini-album "UNCUT GEM", set to be released on March 24th.