Baek Jong Won has been sighted in France.
Netizens are buzzing over a snapshot showing the entrepreneur cooking abroad for the upcoming season of tvN’s 'The Genius Paik.' Although the 3rd season was set to premiere this year, its official air date remains unannounced, likely due to the controversies surrounding Baek Jong Won.
The photo, which is quickly spreading online, has sparked a range of reactions, with netizens expressing shock, surprise, and a blase attitude toward his appearance. Many commented that he appears "extremely thick-skinned" for continuing the shoot despite facing heavy backlash over various issues tied to his company, TheBorn Korea, including sanitation violations, product labeling controversies, company ethics, and violation of agricultural land laws.
Netizens also criticized the television program executives who "don't seem to care at all about what's happening," accusing them of pushing forward with their projects as if it were "business as usual."
Some commenters also noted Baek Jong Won's "aged" and "tired" appearance and questioned the appropriateness of his continued celebrity activities without tangible efforts to redeem himself by voluntarily cooking for communities affected by recent events, such as wildfires.
Comments include:
"Not even taking a break for self-reflection, wow."
"...? Not even trying to read the room."
"Absolutely can't stand him."
"?? Is it even possible to pull this off on-air?"
"Impressive... considering how many controversies there are, both the industry and the individual keep moving forward."
"Maybe it's because of all the scandals, but his overall image looks terrible now."
"I can only laugh awkwardly. Wasn't he supposed to be under police investigation?"
"Honestly, he just looks completely different now."
"The broadcasting companies are honestly the biggest problem, lol."
"Seriously unbelievable."
"Shouldn't he be dealing with a lot of unresolved issues right now? lol."
"Broadcasting companies need to get their act together too."
"Wasn't that certificate issue illegal? Was it ever explained?"
"I already found it absurd when I heard he recorded for 'Culinary Class Wars'."
"Seems like he's more talented for entertainment shows than for real restaurant business. He should've just stuck to variety shows."
"Every day there's a new legal issue..."
"Not even an ounce of responsibility... all they seem to think about is cleaning their image through TV."
"He must think everything will be forgotten with time. Probably believes that once another show like 'Culinary Class Wars' becomes a hit, people will start praising him again."
"If it airs, the people who want to watch it will watch it anyway."
"Seriously? Are they crazy????? And Baek Jong Won is laughable too. He knows about all the controversies and still goes overseas to film that? What kind of ridiculous confidence is that for a scammer?"
"This person really looks different now... so shameless."
"Is Baek Jong Won seriously the only TV act they can find out there?"
"If anything goes wrong during the investigation, he's going to have to scrap the whole shoot. Why are they taking such risks? Can they at least charge him with a penalty fee?"
"Because of him, all the franchise owners are taking huge hits."
"I thought he went somewhere to do volunteer work or something; turns out it was just TV filming, lolololol. How thick-skinned do you have to be to pull that off?"
"People talking about 'keeping promises' clearly don't know that celebrities who commit crimes get edited out of broadcasts all the time. What promises? There's no promise owed to a criminal, lol."
"Feels like he's not even a businessman anymore but an all-powerful broadcaster manipulating producers, just like people say."
"Should've just voluntarily left 'Culinary Class Wars'... how am I supposed to keep watching it"
"The Rolling Pasta in my neighborhood was doing a 5,000 won pasta promotion... I feel so bad for the franchise owners"
What are your thoughts?
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