G-Dragon debuts wine-based highball under PEACEMINUSONE brand

Singer G-Dragon (real name Kwon Ji Yong) has officially entered the alcoholic beverage business. On April 30th KST, PEACEMINUSONE, his fashion label, launched its first-ever drink product: the 'PEACEMINUSONE Highball'.

PEACEMINUSONE, G-Dragon’s artist-driven streetwear brand launched in 2016, unveiled the long-rumored product via social media, including Instagram, on April 28th. The PEACEMINUSONE Highball is the brand’s first foray into the beverage industry, following a series of collaborations with global luxury labels. The packaging, featuring the PEACEMINUSONE logo in a unique pattern, was personally designed by G-Dragon himself.

On April 28th, G-Dragon also shared a cosmic-themed visual project through his Instagram Story, planned and produced by Galaxy Corporation. This content aligns with his ongoing universe concept, following the ‘HOME SWEET HOME’ music video—created in collaboration with Microsoft using Azure OpenAI Sora at KAIST—and a space sound transmission project linked to NASA SETI. The narrative centers on a universe landing back on Earth.

The product reflects G-Dragon’s personal taste as a known wine enthusiast—it is a wine-based lemon highball featuring fresh lemon slices shaped like the daisy motif that symbolizes PEACEMINUSONE.

The PEACEMINUSONE Highball was released in a limited edition of 880,000 cans, a nod to G-Dragon’s favorite number “8” and his birth year, 1988. Production was handled by BRUGURU, a rising leader in the canned highball market, known for its fresh lemon highballs. The product will be available starting April 30th at CU convenience stores across South Korea.

A representative from Galaxy Corporation commented, “This project brings together G-Dragon’s unique artistic vision, Galaxy Corporation’s AI-based content planning and production capabilities, and BRUGURU’s outstanding manufacturing expertise to deliver an entirely new kind of enjoyment to consumers.”