German sportswear giant Puma and its Global Ambassador, Rosé of BLACKPINK, have just released a new promotional clip for their 'PUMA Speedcat Ballet' campaign, accompanied by some photos that fans will love.
혹시…
— PUMA KOREA 푸마코리아 (@pumakorea) April 15, 2025
여기가 그 유명한 발레코어 맛집인가요?🩰
로제의 #스피드캣발렛 보러 가기
👉 https://t.co/GifaZq6se7@numberoneHQ#PUMA #SPEEDCAT #SPEEDCATBALLET #ROSÉ#푸마 #스피드캣 #스피드캣발렛 #로제 pic.twitter.com/g4HAeVkjBo
혹시…
— PUMA KOREA 푸마코리아 (@pumakorea) April 15, 2025
여기가 그 유명한 발레코어 맛집인가요?🩰
로제의 #스피드캣발렛 보러 가기
👉 https://t.co/GifaZq6se7@numberoneHQ#PUMA #SPEEDCAT #SPEEDCATBALLET #ROSÉ#푸마 #스피드캣 #스피드캣발렛 #로제 pic.twitter.com/1ZlPIB2o2Y
ROSÉ amazes with a luminous presence for PUMA.pic.twitter.com/jSMKQJi1rR
— Oneily Vibe (@OneilyVibe) April 14, 2025
ROSÉ FOR PUMA pic.twitter.com/3zkorsjUEJ
— rosé pics (@rosespics) April 14, 2025
According to a report released last year, PUMA's trading volume has increased by 49% thanks to the incorporation of BLACKPINK's Rosé as its new Global Ambassador. This has attracted the attention of many young people around the world who rush to the web to buy the most popular products used so far by the Korean superstar in the sports brand's advertising campaigns.
Puma Speedcat becomes the king of shoe collisions in the second half of the year, "ROSÉ effect" continues to heat up per capita racing shoes
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) July 9, 2024
After the official release of the OG model, it was sold out in a short time, and there was a premium in the secondary market, which showed… pic.twitter.com/Ebsyylw2eJ
Online shopping platform Abley to add Puma to their product lineup as it has been gaining popularity.
— ROSÉ FOCUSED¹ (@RoseFocused) July 9, 2024
"Last month, it attracted even more attention by selecting Rosé, a member of the popular group Blackpink, as its global ambassador"
ROSÉ FOR PUMA #PUMAxROSÉ #ROSÉ… pic.twitter.com/txkopy1U5T
Previously, the brand also ranked first in the sneaker sales category on Douyin (the Chinese version of TikTok) with over 56,000 sales. Moreover, the Puma Palermo, a sneaker line that Rosé showed in one video with Puma, has sold out entirely in China, not only on Douyin but also on other online shopping platforms like Tmall and JD.
.@PUMA ranked 1st for the sneaker sales category on douyin (Chinese tiktok) with over 56,000 sales after announcing #ROSÉ as the new face of the brand.#PUMAxROSÉ @BLACKPINK pic.twitter.com/bjybHQ628N
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) June 25, 2024
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