During a recent press conference, Kim In-gyu, CEO of Hite Jinro, highlighted the significant impact of BLACKPINK Rosé’s track "APT" on Jinro Soju’s success.
According to a report by Panpoint News published on May 27, Kim emphasized that the track played an important role in propelling Jinro soju’s growing international exposure, especially among younger, global audiences. "APT" was associated with Korean nightlife and drinking culture, giving soju a pop culture edge in the expanding global beverage market.
📄 ROSÉ was mentioned by Kim In Gyu, CEO of Hite Jinro during a press conference in the Philippines. He said that #ROSÉ’s “APT .” (ft. Bruno Mars) is one of the biggest reasons behind Jinro Soju’s rising popularity & gives a fresh boost to expanding soju’s global market.#로제 pic.twitter.com/ak10mnMXfn
— ROSÉ NEWS ⁹⁷ (@saintlau97nt) May 27, 2025
Hite Jinro CEO Kim In Gyu says #ROSÉ’s “APT.” w/ Bruno has boosted Jinro Soju’s popularity, calling it a key driver in their global push. “The song gave fresh momentum to our brand,” he shared during a press con in the Philippines. pic.twitter.com/iXXwVZ9teJ
— ROSÉ MESSY DAILY (@rosedailyupdate) May 27, 2025
During the event, CEO Kim detailed the company’s strategy to expand its presence throughout Southeast Asia, citing the success of its integration into the Philippine market. The company also reaffirmed its vision to make Jinro a lasting symbol of Korean culture worldwide, positioning soju not just as a drink but as a lifestyle product embedded in the global Hallyu experience.
SEE ALSO: BTS and BLACKPINK among artists who could benefit from new Grammy category
SEE ALSO: Lisa sparks nose job speculation following FIFA World Cup opening ceremony
SEE ALSO: BLACKPINK Lisa's FIFA World Cup performance receives mixed reactions from netizens
No articles to show.
