Stray Kids' Seungmin is appointed as the new brand ambassador for Burberry

Stray Kids' Seungmin has just achieved an impressive new feat.

On June 17, luxury fashion brand Burberry announced Stray Kids' Seungmin as their newest brand ambassador. The news was revealed alongside a stunning set of photos, featuring Seungmin modeling a few select pieces from Burberry's signature collection. Seungmin perfectly embodies Burberry's concept, effortlessly combining both classic and modern fashion.

Burberry explained their reasons for choosing Seungmin as a brand ambassador, stating: "Seungmin breaks down boundaries in both music and fashion, staying true to his own individuality. His authenticity, creativity, and innovative attitude deeply resonate with Burberry's creative vision."

Burberry's creative director Daniel Lee added, "We are very happy to welcome Seungmin to the Burberry family. His passion and sense of style make us look forward to our future collaborations."

Finally, Seungmin also shared his thoughts: “I am honored to be an ambassador for Burberry, which has a deep tradition and strong identity. I look forward to our journey together.”