BLACKPINK has launched a special collaboration with several iconic North American sports teams, offering a limited-edition merchandise collection that merges K-pop and American sports culture.
On July 13 (KST), YG Entertainment announced that BLACKPINK has joined forces with Complex, Fanatics, Mitchell & Ness, and various local sports franchises to unveil the 'BLACKPINK IN YOUR AREA' league collection.
The collaboration was created in connection with the group's 'DEADLINE' world tour and features exclusive designs from the official merchandise teams of local sports franchises in the tour cities. The lineup includes jerseys, T-shirts, hoodies, and caps, blending each team’s branding with BLACKPINK’s signature aesthetic.
The response from global fans has been enthusiastic. Online sales began on July 8 (local time), quickly gaining traction. To further engage fans, BLACKPINK will open exclusive pop-up stores in Los Angeles and New York, starting on July 11 and July 25 respectively, each operating for three days.
Participating teams include top franchises from Major League Baseball (MLB) and the National Basketball Association (NBA), such as the Los Angeles Dodgers, Los Angeles Lakers, Chicago Bulls, Chicago Cubs, Chicago White Sox, New York Knicks, and New York Mets.
Meanwhile, BLACKPINK kicked off their 'DEADLINE' world tour with two sold-out concerts at Goyang Stadium in South Korea on July 5 and 6 (KST). The tour spans 31 shows across 16 cities, including Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.
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