ILLIT have been chosen as the newest endorsement models of the chocolate snack brand 'M&Ms'.
On July 10 KST, BeLift Lab announced that ILLIT have been selected as the new 'Friends of the M&Ms' in the Asia-Pacific. The group will kick off their endorsement activities soon through the new 'M Dance Challenge' campaign, inspired by ILLIT's "Magnetic" and being distributed to 7 countries in the Asia-Pacific including South Korea, Malaysia, the Philippines, Thailand, and more.
Meanwhile, ILLIT will begin promotions for their b-side track "Jellyous" from their 3rd mini album, 'Bomb', with a performance on Mnet's 'M! Countdown' later this evening on July 10 KST.
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