BLACKPINK’s Jennie shares behind-the-scenes cuts from Seoul tourism campaign

On August 16, BLACKPINK’s Jennie shared photos and videos on her social media account with the caption, “Love you, my Seoul.”

Jennie, who was appointed as the '2025 Honorary Ambassador for Seoul Tourism,' recently participated in a new campaign led by the Seoul Tourism Organization. 

The campaign, titled 'Absolutely in Seoul,' highlights the city’s unique charm through promotional videos such as 'DALTOKKI' and 'SEOUL CITY,' released via the foundation’s official YouTube channel. Following the launch, Jennie unveiled behind-the-scenes cuts from the filming.

In the photos, Jennie exudes elegance in a modern take on traditional Korean-inspired fashion, showcasing her sophisticated visuals. One candid shot, in particular, captures her playful and energetic side, bringing smiles to fans.

Meanwhile, BLACKPINK is currently on their world tour 'DEADLINE.' Notably, on August 15 and 16, the group made history as the first female K-pop act to perform at London’s iconic Wembley Stadium.