BLACKPINK’s Rosé continues her global style influence with the release of her debut collection under PUMA, solidifying her place as both a music and fashion powerhouse.
This new co-designed capsule, titled "Rosie," celebrates the success of the Korean superstar's debut studio album and includes two updated versions of Puma's iconic Speedcat silhouette.
プーマ（PUMA）がグローバルブランドアンバサダーを務める #BLACKPINK の #ロゼ と初のコレクションを発表。#ROSÉ #로제 #블랙핑크https://t.co/YnlEX2kuDK pic.twitter.com/v49ohkkpI3
— VOGUE JAPAN (@voguejp) August 27, 2025
behind the design puma x rosé pic.twitter.com/oEjICuHRkA
— rosé pics (@rosespics) August 25, 2025
Rosé in new video for Puma for her collection pic.twitter.com/Pg3p1k8Plu
— TheRealFIII (@KINGTHEREALFIII) August 26, 2025
First up is the Puma Rosie Speedcat Premium, which keeps the shoe’s sleek, low-profile design, featuring a black base and white stitching along the body. The upper is made from synthetic leather and jazzed up with Puma’s signature Formstrip in white. Rosé incorporates her campus sweetheart style into the pair by decorating it with white laces that run from the heel to the upper and a loop on the tongue.
The other pair is Rosé’s elegant take on the Speedcat Ballet SD. For the uninitiated, the Speedcat Ballet SD is Puma’s leap into the “sneakerina” trend. Launched in March 2025, the sneaker is a ballet-flat-inspired version of the classic Speedcat, featuring cutouts and straps on the upper that mimic the delicate, feminine aesthetic of ballet flats.
Rosé’s iteration comes in an off-white colorway, with a pink embroidered logo on the toe and elasticated straps for easy lace-free adjustment. It is further Rosé-fied with additional shoe laces that go up the ankle. The pair’s black Formstrip is in striking contrast to the pair’s minimalist look and further elevates its elegance. It is also available in black, with the same finish.
In addition to that, both the leather- and suede-covered styles feature a “ROSIE” text on the tongue and insole. The collection joins the other silhouettes that Rosé previously modeled for Puma, including the Puma Palermo and Speedcat.
The launch date for this long-awaited collaboration between the prestigious German sportswear brand and its main global ambassador is August 28th.
ROSÉ x PUMA Speedcat collection is releasing on August 28 🩰 pic.twitter.com/CiH1J11wav
— Nice Kicks (@nicekicks) August 27, 2025
ROSÉ Honors "rosie" Album with PUMA Speedcat Capsule on Aug. 28 🔥
— House of Heat° (@houseofheat) August 27, 2025
Details: https://t.co/NzUXXZm0w5 pic.twitter.com/cd9SdI7KPe
ROSÉ x PUMA “Rosie Collection” ✨
— ✨ELEVEИDIGITS ꫂ ၴႅၴ✨ (@eleven_digits) August 5, 2025
Release Date: Thursday, August 28 (global) pic.twitter.com/wxDpf7loNk
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