Stray Kids’ I.N has officially unveiled his first ad campaign as Damiani’s global brand ambassador, fronting the Italian jeweler’s latest visuals alongside supermodel Mariacarla Boscono.
Shot by photographer Stef Mitchell with art direction from Christopher Simmonds, the campaign highlights Damiani’s Belle Époque and Belle Époque Reel collections. I.N is seen in denim and crisp white looks layered with jewelry, bringing a modern edge to the brand’s timeless elegance.
The campaign will be released in two installments, with the first spotlighting I.N and the second, later this season, featuring Boscono wearing Damiani’s high jewelry designs.
I.N was named global ambassador for Damiani in May 2025, joining stars such as Jessica Chastain and Brad Pitt. The campaign further solidifies his growing presence in luxury fashion, alongside his role as an ambassador for Bottega Veneta.
This latest milestone comes as Stray Kids gear up for their “dominATE : celebrATE” stadium encore concerts in Incheon this October, marking the grand finale of their record-breaking world tour.
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