BTS's V (Kim Taehyung) teased as the new global ambassador for popular Korean beauty brand TIRTIR

Kim Taehyung, aka V of BTS, is set to become the global ambassador for his first beauty brand.

On October 28,TIRTIR sparked excitement across social media with a striking teaser photo featuring a mysterious figure holding the brand’s signature red cushion foundation, hinting at a major global ambassador reveal.

Fans quickly recognized Taehyung in the image, noting the distinctive mole on his lips and the fact that the brand’s official accounts started following him on Instagram.

TIRTIR is a leading Korean beauty brand celebrated for its Mask Fit Red Cushion, a viral foundation praised for its flawless, transfer-proof finish, as well as its hydrating, skin-friendly skincare products. It has also become a global favorite for being the first Korean beauty brand to offer a 40-shade foundation range.

It’s only fitting that Taehyung, admired worldwide for his beauty and charm, fronts a beauty brand that celebrates confidence, and fans couldn’t be more excited.

Meanwhile, BTS is currently preparing for a major comeback in 2026 with a new full group album and their biggest world tour. This will mark the group's first full group comeback in 6 years and is slated for release in Spring 2026. So stay tuned for more updates on the global K-pop group.