HYBE signs cultural partnership with Son Heung Min's LAFC

HYBE Labels has established a cultural partnership with U.S. Major League Soccer team LAFC (Los Angeles Football Club), home to Son Heung Min.

As a part of the new partnership, HYBE Labels will sponsor a K-Culture event at the LAFC's first home game of the 'Audi 2025 MLS Cup Playoffs' being held at the BMO Stadium on October 29 local time. The K-Culture event will feature a spectacular light show to music by BTS, Seventeen, KATSEYE, and more, as well as an immersive K-Pop concert experience with bluetooth-controlled fan light bracelets handed out to all attendees. A variety of K-Food options will also be available. 

HYBE Labels and LAFC intend to showcase even more exciting collaborations in the future.