BTS’s V (Kim Taehyung) named the first global ambassador for leading K-beauty brand 'TIRTIR'

Global makeup brand TIRTIR, which launched in Ulta Beauty and Sephora UK last August, has announced world-renowned artist Kim Taehyung, aka V of BTS, as its first global ambassador.

This partnership, which brings together the leading K-Beauty brand TIRTIR and the internationally acclaimed artist V, is anticipated to serve as a new launchpad for the brand's core value of 'Be You. Be Confident' to consumers across the globe.

A TIRTIR representative stated, “V’s expressiveness and refined sense of style align perfectly with TIRTIR’s pursuit of individuality and diversity. We look forward to connecting more deeply with consumers around the world through his influence.”

Taehyung is an artist known for freely crossing the boundaries between fashion and beauty, expressing a wide range of styles with his own unique mood.

As a cultural icon who inspires fans across the globe, he embodies the sophisticated sensibility and effortless charm that align perfectly with TIRTIR’s message of “confidence through diverse color options and individuality.”

TIRTIR, known for its viral cushion foundation, has made history as the first Korean beauty brand to offer a 40-shade foundation range, reflecting its commitment to diversity and inclusivity for all skin tones. Through this partnership, the brand aims to further strengthen its global presence.