BTS’s V takes center stage at TIRTIR's Pop-Up in Los Angeles

V of BTS, made his first public appearance as TIRTIR’s global ambassador at the brand’s pre-opening for their Pop-Up in Los Angeles. The event, part of the global “V&YOU: Let’s Radiate” campaign, is being held at 8175 Melrose Avenue and runs until November 23.

The venue is fully decorated in a vibrant red theme, a direct nod to the signature shade of TIRTIR’s viral Mask Cushion foundation. The space features product-filled display shelves, promotional magazines, and large posters of Taehyung.

The immersive beauty setup allows fans to try TIRTIR products, take home special goodies, and snap photos at various themed corners throughout the venue.

V looked effortlessly sophisticated in a beige double-breasted suit paired with a leopard-print top and layered necklaces. His striking visuals and warm, charming personality stood out as he explored the various zones and activities of the pop-up, posed for photos, and conducted interviews with the press.

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The pop-up event was attended by beauty insiders, media, and notable figures, including Korean-American actor Charles Melton, as well as rising Gen Z actors like Madelaine Petsch, Isabela Merced, and Emily Alyn Lind. Major U.S. influencers such as Pierre Boo, Leo J, and Summer also joined, adding to the event’s star-studded lineup.