EXO to open immersive ‘REVERXE THE WORLD’ pop-up store in Seoul

EXO will open a special pop-up store to celebrate the release of their upcoming eighth full-length album.

Titled “REVERXE THE WORLD,” the EXO pop-up store will run for eight days from January 20 to 27 at the B1 Event Plaza of The Hyundai Seoul in Yeongdeungpo-gu, Seoul. The event is expected to offer a unique and immersive experience for fans who have long awaited the group’s comeback.

Designed in line with the album’s universe-driven concept, the pop-up store allows visitors to visually experience each member’s superpower, a core element of EXO’s longstanding storyline. Fans will navigate a maze-like space that leads to a central cube, creating an interactive storytelling environment that mirrors the album’s world view.

The pop-up store will also showcase multiple versions of the album, as well as select props featured in the music video for the title track "Crown". Additional interactive zones include areas where fans can create custom photo cards and stickers, along with a dedicated space for exclusive merchandise.

Entry to the pop-up store will be available through online advance reservations and on-site bookings. Notably, the first session of each day will be reserved exclusively for EXO-L, EXO’s official fan club. Further details will be announced through EXO’s official social media channels and the pop-up store’s dedicated social media accounts.

Meanwhile, EXO’s eighth full-length album 'REVERXE' will be released on January 19. The album features a total of nine tracks, including the title song “Crown.”