BTS's Jungkook selected as global ambassador for Swiss luxury watch brand Hublot

BTS's Jungkook has been named the global ambassador of the luxury watch brand Hublot.

On February 12, the Swiss high-end watch brand announced, "We officially present Jungkook, a global artist, performer, and 21st-century pop icon and member of BTS, as Hublot’s new global brand ambassador." The announcement was made during an event in Seoul, capturing a moment where the worlds of fine watchmaking and music converge to redefine originality.

Jungkook shared, "It's an honor to be able to share this with my global fans." He added, "When I performed ‘Dreamer’ with Hublot, the official timekeeper of the 2022 FIFA World Cup, I felt a moment where time and music became one. Now, as I join Hublot, that moment has returned. I have always admired Hublot’s confidence, craftsmanship, and the way it forges its own path."

Hublot CEO Julien Tornare also expressed excitement over the global collaboration and said, “Jungkook is one of the most influential artists of his generation. His precision, passion, and relentless drive to push beyond limits perfectly reflect the spirit of Hublot. Just as Hublot constantly creates, improves, and reinvents itself, from the fusion of materials to the sophistication of its in-house movements, Jungkook continues to evolve, pursue new transformations, and demonstrate true originality as an artist. We are honored to welcome him to the Hublot family.”

Since its founding in 1980 with the bold fusion of a gold case and rubber strap, Hublot has built innovation into its very identity. From the revolutionary launch of the Big Bang in 2005 to the recent evolution of the Big Bang Original Unico, the brand has continuously reshaped modern watchmaking through what it calls The Art of Fusion. Jungkook mirrors this spirit. As an artist who moves freely between genres, creativity, emotion, and instinct, he has crafted a distinct voice and global presence that reflects a similarly fearless mindset.