EXO's Kai newly announced as Korean brand ambassador for 'LACOSTE'

EXO's Kai has been selected as a brand ambassador for the sporting wear brand 'LACOSTE' in Korea. 

'LACOSTE' revealed on February 27 KST, "The tenacity and focus that Kai shows toward his goals, not to mention his ability to showcase both power and restraint on stage, closely resembles the alligator, which is the symbol of our brand. Kai was chosen as our brand ambassador because his attitude as an artist aligned with founder Ren Lacoste's philosophies of endurance, willingness to pursue challenges, and style."

Previously, Kai partnered up with 'LACOSTE' as its Fall/Winter 2025 season model, also making an appearance at the brand's fashion show during 'Paris Fashion Week' in the second half of 2025. 

Stay tuned for various campaigns featuring Kai x 'LACOSTE', coming soon.