On March 13, BLACKPINK released the official jacket making film for their new album, 'DEADLINE.'
The video provides fans with a detailed look at the outfits worn by each member for the album’s tracks, highlighting the styling and visual concepts behind the release.
YG Entertainment commented, “The jacket making film, combined with ongoing billboard events and large-scale promotional activities by major record labels, offers fans a multifaceted experience. Fans have actively shared photos and impressions from the events on social media, celebrating BLACKPINK’s comeback.”
The album 'DEADLINE' has achieved remarkable commercial success, selling 1,774,577 copies in its first week according to Hanteo Chart, setting a new first-week sales record for a K-pop girl group. It has also secured high positions on the UK Official Charts and the US Billboard charts, establishing a new record for the most chart entries by a K-pop female artist.
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