BTS collaborates with National Museum Foundation for ARIRANG pop up

BTS will open a pop up store to celebrate the release of their new album ‘ARIRANG.’

According to BigHit Music on March 10 KST, the pop up store titled ‘BTS POP UP: ARIRANG’ will operate at two locations: Shinsegae Department Store Main Branch The Heritage and the HYBE headquarters in Yongsan, Seoul.

The pop up store will run from March 20 at 1 PM until April 12 at 8:30 PM. Visits will be managed through an online reservation system, and detailed information can be found on the fan platform Weverse.

At the store, BTS will sell collaborative merchandise created with the National Museum Foundation of Korea.

BigHit Music explained that, in line with the album title ‘ARIRANG,’ the merchandise was produced in collaboration with MU:DS, a product brand of the foundation, to reinterpret traditional Korean aesthetics in a modern style.

Online sales will also be available. Some items will be available for pre sale starting March 12 on Weverse Shop, while all products can be purchased from March 20. The collaborative merchandise will also be sold at the National Museum of Korea’s gift shop beginning the same day.