Coca-Cola, the world’s largest beverage company, has expanded its collaboration with its ambassador, global icon V of BTS, ahead of the group’s upcoming 'ARIRANG' album release.
V was initially announced as Coca-Cola Zero's ambassador in South Korea on July 2025, a month after his military discharge. What began in South Korea has since expanded to six Asian markets, now including the Philippines, Thailand, Vietnam, Hong Kong, and Taiwan.
The expansion is a testament to V's influence and popularity as a household name both in his home country and abroad. With BTS’s ARIRANG tour dates extending through 2027, new Coca-Cola campaigns featuring V are expected to launch, with additional regions set to be added.
These are V's ongoing campaigns right now.
V’s Coca-Cola campaign is currently ubiquitous across South Korea—appearing on TV channels and online platforms such as KakaoTalk, Weverse, Idol Champ, Coke Play, and Naver.
His billboards are also prominently displayed in major locations, including the Seoul Museum of History, KT Gwanghwamun, Hongdae University Station, COEX Mall, OUF 2025, CGV theaters, as well as subway stations, bus stops, supermarkets, and more.
[UCC] #BTS V’s (Kim Taehyung) massive Coke Zero campaign sweeps South Korea with hundreds of ads https://t.co/Md3Or7Y4bN
— allkpop (@allkpop) August 7, 2025
In-store and shelf-talker displays featuring V’s Coca-Cola Zero ads are now visible across major supermarkets and convenience stores in the Philippines.
Additionally, numerous billboards, banners, and advertisements have been spotted along major expressways, train stations, and popular landmarks nationwide.
Multiple Taehyung x Coke Zero banner ads are now spotted at BGC, Philippines 🇵🇭#TaehyungxCocaCola #VxCocaCola pic.twitter.com/iV2jAAgS8t
— Stream For Taehyung (@streamfortae) December 2, 2025
Taehyung x Coke Zero ads are now spotted across Manila, Philippines 🇵🇭 with multiple billboards and even a Coca-Cola refrigerator playing Tae's video ad!
— Stream For Taehyung (@streamfortae) November 23, 2025
TAEHYUNG COCA COLA AMBASSADOR
KIM TAEHYUNG X COKE ZERO#TaehyungxCocaCola #VxCocaCola pic.twitter.com/Fyq6F0Rmqi
V's Coca-Cola Zero campaigns have taken over Thailand, with hundreds of billboards appearing in high-traffic locations nationwide, alongside ad placements in more than 15,000 7-Eleven branches.
Spotted: Multiple screens displaying Taehyung's Coke Zero video ad on an expressway in Thailand 🇹🇭
— Stream For Taehyung (@streamfortae) February 10, 2026
TAEHYUNG COCA COLA AMBASSADOR
KIM TAEHYUNG X COKE ZERO#TaehyungxCocaCola #VxCocaCola pic.twitter.com/FrbG8dlzOe
A limited-edition Foodmarks promotion is currently running at 7-Eleven and Circle K convenience stores, as well as in restaurants and both offline and online supermarkets, from March 11 to May 7.
These Hong Kong–exclusive Coca-Cola collectibles featuring V—including stickers, postcards, and accordion-style photobooks—are available with the purchase of drinks, designated set meals at participating restaurants, or upon reaching a specified spending amount.
Additionally, V's Coke billboards, banners, and advertisements have been spotted busy locations, including department stores and train stations.
Taehyung's Coke Zero ad spotted playing on the massive led billboard of SOGO Causeway Bay department store in Hong Kong 🇭🇰
— Stream For Taehyung (@streamfortae) March 7, 2026
TAEHYUNG COCA COLA AMBASSADOR#TaehyungxCocaCola #VxCocaCola pic.twitter.com/jcVABgr3aR
Taehyung's Coke Zero ad spotted on the massive led billboard of SOGO Causeway Bay department store and at Lok Fu MTR Station in Hong Kong 🇭🇰
— Stream For Taehyung (@streamfortae) March 7, 2026
TAEHYUNG COCA COLA AMBASSADOR
KIM TAEHYUNG X COKE ZERO#TaehyungxCocaCola#VxCocaCola pic.twitter.com/J1Gn07rJrV
Online advertisements featuring V’s Coca-Cola photos and videos are being widely circulated across social media platforms in Vietnam, including Facebook, Instagram, and YouTube.
Taiwan is the latest addition to the campaign rollout, with V’s Coca-Cola billboards beginning to appear in walkways and train stations across high-traffic areas.
V’s Coca-Cola Zero campaign has officially launched in Taiwan! 🇹🇼✨
— VonTidal (@VonTidal) March 12, 2026
📍Spotted in Taipei's Xinyi District — right next to A4, along the walkways on both sides of Cathay Land Plaza (check the map!)
Taehyung as Coca-Cola Ambassador is conquering Asia one country at a time!
🇰🇷… pic.twitter.com/jB2Jsa8VfM
Taehyung's Coca-Cola ad spotted on a huge led screen at Taipei Zhongshan Station exit in Taiwan 🇹🇼#TaehyungxCocaCola #VxCocaCola pic.twitter.com/OJnlRW0XFG
— Stream For Taehyung (@streamfortae) March 16, 2026
Taehyung’s Coca Cola campaign has now launched in Taiwan!
— Taehyung Naver (@naver_taehyung) March 16, 2026
📍Taipei MRT Zhongshan Station
Shin Kong Mitsukoshi Men's Store
(https://t.co/exz76AEFLv)
TAEHYUNG COCA COLA AMBASSADOR#TaehyungxCocaCola#VxCocaCola
cr kevinchen0119 pic.twitter.com/BR38bPFb8p
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