HYBE announces partnership with Spotify for a global K-pop podcast show

On March 6, HYBE announced its global content partnership with Spotify and revealed plans to launch an official video podcast show on the streaming platform. 

With the new show set to launch on March 23, the partnership will see HYBE produce original podcast content. Beginning in April, the video podcast episodes will be rolled out in phases, featuring not only HYBE artists but also content creators from various industries. Topics will range from music to daily life, offering a broad spectrum of engaging content.

Recognizing the rapidly growing influence of podcasts in the global music market, HYBE aims to expand access to K-pop-related content through its video podcasts. 

The upcoming podcasts will be produced by HYBE MEDIA STUDIO, the company’s in-house production team known for its extensive and advanced content production capabilities. The studio produces documentaries, reality shows, concert screenings, and more.

“Our new partnership marks our latest effort to offer audiences more immersive ways to engage with K-pop. With Spotify’s 751 million users and its leadership in podcast services, we plan to continue connecting with new audiences and sharing K-pop culture in innovative ways,” said HYBE in a press statement.

“Every day on Spotify, we see the extraordinary passion of K-pop fans around the world as they show up to support the artists they love. This partnership with HYBE is about meeting that energy by bringing fans closer to the stories and creative journeys behind the music,” said Gautam Talwar, Spotify’s General Manager for Asia Pacific. 

“By bringing even more video podcasts and original storytelling on Spotify, we’re creating new ways for fans to connect more deeply with the artists and culture they care about."