Stray Kids’ Felix becomes new global icon and ambassador for adidas

On March 14, Stray Kids member Felix was officially appointed as the newest global icon and ambassador for adidas. 

Already serving as a global house ambassador for Louis Vuitton, Felix further strengthens his presence in the fashion world through this partnership. The announcement was made through adidas Originals’ official channels, including @originals_kr.

The first official campaign featuring Felix in collaboration with adidas is scheduled to launch on March 26. The campaign will highlight Felix’s unique style and showcase the brand’s iconic products, marking the start of his official ambassadorial activities with adidas.

Even prior to the announcement, Felix had expressed his admiration for adidas by sharing social media posts featuring products such as the Gazelle, Superstar, and Adizero lines. His relationship with the brand has been further highlighted through events like the '2025 MAMA awards,' when adidas sent a bouquet to celebrate Stray Kids’ grand prize win. In addition to adidas, Felix continues to represent multiple global brands, reinforcing his status as a leading fashion and cultural influencer.