BLACKPINK's Jisoo looks even more lovely with bangs in new summer campaign for Tommy Hilfiger

Jisoo of BLACKPINK showcased an even more charming side of herself with a new hairstyle.

Tommy Hilfiger recently unveiled its 2026 summer campaign featuring its global ambassador Jisoo. The pictorial presents sophisticated summer fashion centered around a modern preppy style infused with a relaxed high-summer mood and resort-inspired sensibility.

In the newly released photos, Jisoo completed a fresh new look by pairing bangs with her signature elegant aura. She exuded a naturally soft mood, combined with restrained charisma, highlighting the brand's signature preppy style.

In particular, the belt-detailed midi sleeveless dress worn by Jisoo highlighted a refined silhouette while maintaining denim’s signature casual vibe. The waist-defining design and balanced length blended classic preppy aesthetics with a modern touch.

The collection proposes summer styling that transitions seamlessly between the city and resort settings, focusing on lightweight and refreshing pieces. Jisoo naturally embodied the brand’s free-spirited and optimistic summer concept through her signature soft charisma and poised presence.

Meanwhile, Jisoo starred as Seo Mi Rae, a producer at a webtoon company, in the Netflix series 'Boyfriend on Demand,' which was released in March.