Hong Jin Kyung to attend TAMZ large-scale Seoungsu pop-up event

Supermodel Hong Jin Kyung, the official brand model for TAMZ, will be attending a large-scale collaborative pop-up show featuring TAMZ and WENEED HAIR on May 23 in Seongsu-dong, Seoul. The event will serve as the official launch for TAMZ’s new product, the “TAMZ Pearl Perfume Balm,” and will introduce a new type of K-beauty lifestyle pop-up combining fragrance, fashion, hair, and art.

The event will take place from 10 AM to 8 PM on May 23, 2026, at Scene Cafe in Seoul’s Seongdong District. Designed as a large-scale multi-concept pop-up, the event will focus on showcasing the philosophy and identity behind TAMZ’s newly launched perfume balm through immersive spatial experiences.

On the first floor, visitors will be able to explore and test the full range of TAMZ products, with a particular focus on the new Pearl Perfume Balm. The space will also feature art object installations that combine fragrance and fashion, offering a glimpse into the brand’s evolving creative direction.

The second floor will host interactive programs and events organized by WENEED, featuring participatory content rarely seen from traditional salon brands. Guests will be able to experience a new hair and lifestyle culture through salon-inspired activities and spaces designed around the brand’s philosophy.

The event will also include a variety of customer participation programs, such as DIY keyring-making experiences for perfume balm purchasers, stamp events, and interactive social media content.

A runway show scheduled from 5 PM to 5:30 PM will feature a fusion of traditional Korean music DJ performances, contemporary dance, and fashion presentations, aiming to deliver the brand’s artistic mood and visual identity in a dynamic format.

Hong Jin Kyung is expected to attend the event in person. Fashion and beauty media representatives from both Korea and overseas are also anticipated to visit, highlighting growing interest in Seongsu-based K-beauty brands and lifestyle-focused pop-up content.