SEVENTEEN's Dino to make his debut as alter ego Picheolin in August

SEVENTEEN member and solo artist DINO is set to make his official debut as his alter ego, Picheolin.

Picheolin is set to release his first mini-album, titled ‘吉BOARD,’ on August 3. The project represents a creative reinterpretation of the 1990s Korean street music culture known as “Gilboard” (“gil” meaning street in Korean) — a witty take on Billboard that referred to unofficial street music charts and cassette compilations at the time. 

Picheolin, the charismatic CEO and joyful producer of the fictional agency BOMG, is a character defined by warmth and an unmatched passion for ‘Heung’ (a Korean term for hype). Originally introduced during SEVENTEEN’s 2021 fan meeting, he now steps into the spotlight as a “Producer on the Streets,” transforming the stories of everyday people into a vibrant remix of tracks that resonate with a deep sense of community and celebration.

A trailer released on SEVENTEEN’s social media platforms features Picheolin across different eras—from a prehistoric figure who discovered rhythm before language to a futuristic hero in 2126 who brings planetary peace through new beats. 

The trailer also offers a glimpse into the album’s sonic direction, blending heavy beats with sophisticated saxophone sounds to create an infectious soundscape. It also reveals a snippet of a catchy melody with its lyrics, “I'm crazy, crazy. I must be crazy. I must be crazy for you.”

Meanwhile, SEVENTEEN is scheduled to hold their upcoming 10TH fan meeting on June 20 and 21 in Incheon, Korea.