ENHYPEN partner with WHO for global blood donation campaign, inspire fans

ENHYPEN recently partnered with the World Health Organization (WHO) for a global blood donation campaign, actively participating and encouraging fans to join the cause.

The boy group took the lead in promoting the importance of safe blood and encouraging donations in celebration of 'World Blood Donor Day' on June 14. Through their agency, Belift Lab (a HYBE label), ENHYPEN expressed, “It is more meaningful and honorable to directly participate in blood donation and join the WHO campaign. We will continue to strive to be artists who can have a positive influence on ENGENE.”

As part of the campaign, ENHYPEN released short-form videos encouraging voluntary blood donation, curated playlists for donors, and shared video call content with WHO Director-General Tedros Adhanom Ghebreyesus across their official social media channels and WHO's platforms. Their global fandom actively participated in WHO's digital project, 'Drop your Drop,' which involves pledging blood donation online. The number of participants in 'Drop your Drop' surged from approximately 1,200 on June 12 to 8,300 by June 14, following the release of the campaign content.

This initiative marks another significant philanthropic effort for the group, following their previous blood donation campaign with the Korean Red Cross in January, which utilized their unique vampire concept. That earlier campaign successfully attracted over 10,000 participants across Korea and Japan.

Meanwhile, ENHYPEN is set to make their comeback with their 8th mini album, 'THE SIN : BLISS,' on August 21. This new album follows their 7th mini album, 'THE SIN : VANISH,' which achieved their fourth double million-seller status.