Fictional ballad prince Choi Sung Gon takes over social media after film release

Actor Oh Jung Se is generating unexpected buzz with his fictional alter ego Choi Sung Gon, a character from the newly released film 'Wild Sing'.

Choi Sung Gon is portrayed as a former ballad superstar who once dominated the Korean music scene. According to the film’s storyline, his 2003 hit song “I Like You” became a massive success despite the singer suffering the unfortunate distinction of finishing second on music shows for 39 consecutive weeks.

Oh Jung Se brings the character to life through a blend of nostalgic charm, comedic timing, and surprisingly strong vocals. His portrayal captures both the glamour of a top star at the height of his career and the unexpected twists of the character’s present-day life.

Since the film’s release, Choi Sung Gon’s signature song “I Like You” has gained significant traction on short-form video platforms, where users have embraced the character’s memorable gestures, playful facial expressions, and retro ballad aesthetic. The performance’s signature choreography and over-the-top stage mannerisms have become popular meme material among younger audiences.

The song itself has also contributed to the trend. Featuring a catchy melody, easy-to-follow lyrics, and a nostalgic early-2000s sound, “I Like You” has resonated with both older listeners who remember the era and younger fans discovering the style for the first time.

The phenomenon has attracted attention from celebrities as well. Actor Ryu Seung Ryong joined the trend with a comedic recreation of Choi Sung Gon’s signature pose, while Winter of aespa shared her own challenge video inspired by the character’s nostalgic concept.

As the popularity of Choi Sung Gon continues to grow online, the fictional singer has become one of the most unexpected breakout sensations of the summer, further highlighting Oh Jung Se’s versatility and talent for creating memorable characters.