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TREASURE's "IF I" music video reaches 100 million views on YouTube
TREASURE's new music video for "IF I" has reached 100 million views on YouTube. It hit this huge milestone in just under 12 days since its …
BY allkpop
TREASURE's new music video for "IF I" has reached 100 million views on YouTube. It hit this huge milestone in just under 12 days since its release on June 1. This makes it the group's fastest music video to achieve this record.
The music video is receiving a lot of love for its cool black-and-white style and powerful hip-hop dance moves. The key dance steps have also become very popular on platforms like TikTok and Instagram. Fans and professional dancers all over the world are joining the dance challenge using hashtags like #IFIHOLIC and #IF_I_CHALLENGE.
Thanks to this huge success, TREASURE's official YouTube channel recently passed 8 million subscribers. They also gained about 500,000 new monthly listeners on Spotify, proving their fast-growing global popularity.
Their 4th mini-album, 'NEW WAV', is a massive hit. It sold over a million copies in its first week, reached number one on iTunes in 13 regions, and topped major album charts in both Korea and Japan.
SEE ALSO: TREASURE takes 1st win with “IF I” + Powerful stages on June 11 episode of ‘M! Countdown’!
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