ILLIT reveals their true colors in official MV for "NOT ME"

ILLIT unveiled the official music video for their latest track "NOT ME," released on February 6.

In the MV, the members are seen walking through a parking lot while carrying everyday items such as clothes, dolls, coffee, and groceries. Moving between trucks and parked cars, the girls present a natural and unfiltered side of themselves, visually reinforcing the song’s message about identity.

A key part of the track, the repeated lyric “That’s not my name,” stands out as a central theme, emphasizing the idea of rejecting labels and showing one’s true self. The simple yet symbolic setting contrasts with the group’s soft, youthful charm, creating a mood that feels both relatable and emotionally expressive.

Through "NOT ME," ILLIT once again delivers their own distinctive, girlish sensibility, blending a dreamy atmosphere with an honest coming-of-age narrative that resonates with listeners.