Jay Park & LNGSHOT drop powerful animated MV for “RUN IT UP”

Jay Park and LNGSHOT released the music video for their collaborative mixtape track “RUN IT UP” on May 29 via social media platforms and YouTube, drawing strong attention with its bold visual concept and high-energy execution.

The MV features a fully 2D animated portrayal of Jay Park and LNGSHOT, immediately standing out for its stylized aesthetic. The animation vividly captures both artists as dynamic characters, elevating the song’s intensity and creating a more immersive viewing experience that expands the track’s mood into a visual narrative.

“RUN IT UP” is characterized by its experimental beat-switching structure, unfolding in unpredictable shifts that reinforce its restless momentum. The track conveys a strong message of relentless ambition and dedication to music, reflecting the artists’ confidence in proving themselves through results rather than compromise or appearance.

The song is part of the mixtape '4SHOBOIZ Vol. 2: 4SHOVILLE,' released on May 18. The project marks a collaborative effort between Jay Park and LNGSHOT, going beyond the traditional artist–label relationship. Operating under the '4SHOBOIZ' collective identity, the two present themselves as a unified team driven by shared vision and artistic alignment.

Through this release, Jay Park and LNGSHOT emphasize authenticity and creative synergy, positioning '4SHOVILLE' as a cohesive body of work that reflects both partnership and purpose within the evolving '4SHOBOIZ' framework.