Momoland's Yeonwoo and Cosmic Girls' Bona are the new models for 'The Saem'

Seventeen display their pure charms in full 'The SAEM' TV CF

Seventeen x 'The SAEM' tease mini teaser for their 'Harakeke' line endorsement campaign

Seventeen will be the new face of cosmetics brand 'The Saem'

Red Velvet combat dry skin with 'the SAEM's Eco Soul Essence Cushion!

SHINee members are mesmerizing in their individual CFs for 'The Saem'

SHINee are fresh faced in making of 'The Saem' CF

SHINee becomes the new face of cosmetic brand, 'The SAEM Cosmetics'

'the SAEM' release making of video for G-Dragon's mascara CF

IU tries out a radical transformation with orange and green eyeliner for 'The SAEM'

IU dons bold red lipstick for 'The SAEM'

G-Dragon makes a bold statement with his red lipstick for 'The SAEM'