Jimin's brand power has come to light yet again. 'Singles,' a Korean women's fashion magazine, recently published a feature on the influence of celebrity advertising on sales.
The magazine demonstrated how and why various brands are now seeking Korean celebrities as brand ambassadors. While discussing the success that the Samsung Galaxy Z campaign has had due to BTS as global ambassadors for Samsung, the author quoted, "I 100% bought it because of Jimin."
Sourcehttps://t.co/jNPLfbhwaF
— JIMIN DATA | Slow (@PJM_data) November 12, 2021
The quote by the magazine was in reference to what many of Jimin's fans said when they bought the phone, such as in this tweet. Such a statement could have gotten anyone intrigued by Jimin's brand power because the device was not priced on the cheap side in terms of a mass-market product. It was going for roughly $1,000 and sometimes more, based on the location of the store of purchase. In this case, this fan already had a phone and was not exactly in need of one, but still bought the highly-priced GalaxyZFlip3 because of Jimin 100%.
I bought the Z Flip3 because of Jimin 100%. I think I will use two phones from now on. 😂 @SamsungMobile @SamsungMobileUS #JIMIN @BTS_twt pic.twitter.com/mbMbDjwxH7
— Masterpiece The Jimin¹³' s Clan (@MasterpieceJM) August 27, 2021
Rolling Stone magazine had previously reported on Samsung's announcement regarding the #GalaxyZFilp3 pre-orders outpacing all Galaxy Z device sales in 2021, thanks to BTS' endorsement of the product as Samsung's global brand ambassadors.
As a member of BTS, Jimin undoubtedly played a massive role in this campaign's success. He has been the number one male idol in Brand Reputation for 34 consecutive months and 36 months overall. The Brand Reputation index measures the marketability of an idol in South Korea based on the perception of the general public towards the idol.
Jimin was also the first male idol to rank first in the now discontinued Gallup Survey for 'Korea's Most Preferred Idol,' thereby setting a record. He set another record when he topped the survey for two years straight, 2018 and 2019. He had also been the highest-ranking BTS member in this survey since 2016. Gallup is an international research company that conducts surveys on public opinion for various topics, with the most notable one being presidential elections. Their surveys have 95% reliability.
Data from Google Trends collected as of August 2021 also shows that Jimin was the most searched BTS member in the past year and the past five years, in the news category as well as the celebrity and entertainment category, in web searches, image searches, and YouTube searches.
Therefore, it is not a surprise that he is reported to have had such a significant impact on the overall sales of the phone. In fact, Samsung has previously reported on its impact on previously released phone models like the S20, when the model ranked first in a survey on consumer interest in the latest phone models at that time. Various media outlets in South Korea and internationally published reports mentioning Jimin's impact on the brand's sales and its market ranking.
When the #GalaxyZFlip3 model was released, many of Jimin's fans expressed their intention to buy the phone, and others posted images and videos of their purchased phones, as seen here, making it clear that they bought the phone because of Jimin. Here are some of the posts by Jimin's fans.
So cutehttps://t.co/OdHjYBvO6J
— £u¹³ (@pjmsing) August 25, 2021
Samsung main model looking good alwayshttps://t.co/mNweUjpXOu
— £u¹³ (@pjmsing) August 25, 2021
The cutest 🥺🥺https://t.co/rLGDB4RHYi
— £u¹³ (@pjmsing) August 26, 2021
The black one is also nicehttps://t.co/NRRozojKRx
— £u¹³ (@pjmsing) August 26, 2021
— £u¹³ (@pjmsing) August 26, 2021
— £u¹³ (@pjmsing) August 27, 2021
If I had one I'll be playing all day like this 🥺https://t.co/qtfcgwryh1
— £u¹³ (@pjmsing) August 28, 2021
— £u¹³ (@pjmsing) August 28, 2021
Cuteeehttps://t.co/gHyqzuz8lk
— £u¹³ (@pjmsing) August 30, 2021
— £u¹³ (@pjmsing) September 2, 2021
cuteeehttps://t.co/Ab1ZhNLsZR
— £u¹³ (@pjmsing) September 3, 2021
when they met a friendhttps://t.co/ob4vlA6lUe
— £u¹³ (@pjmsing) September 11, 2021
거의 한달만에 받은 제플 화이트🤍
— jini💛지니¹³🐥 (@jini1270) September 11, 2021
광고속 지민이폰이라 예약하고
오래기다렸는데 기다린 보람있어😊
너무 이쁘고 귀욥다😍 pic.twitter.com/x1GjKtOzOR
커버이미지에 지민이 움짤 넣으려고 제트플립을 산 여성이 있다?! pic.twitter.com/lMxqiq9rpv
— 영 (@Jmy100) September 17, 2021
Jimin proves time and time again why he is the number 1 idol in brand reputation and why he has held on to this position each month for close to three years now. His brand power is exceptional, and any brand would be highly advantaged to have him as an ambassador.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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