Jimin has cemented his name into history and received the title of being an IT Boy, having earned the title from his unparalleled popularity both in his home country and globally.
He is the king of brand reputation in South Korea, having ranked 1st in individual brand reputation for male idols for 35 consecutive months as of November 2021 and a total of 41 months as of May 2022, the only idol to ever achieve this feat. The brand reputation index is a measure of an idol's marketability in the South Korean market based on the public's perception of the idol, and it influences activities such as brand endorsement deals for the idol, among many other factors.
On the global scale, Jimin has become known as 'the face of K-pop' and 'Korea's frontman' owing to the fact that many people who may not know K-pop or even his group BTS will still know him. In addition, numerous media outlets will always use his images, quotes, or footage whenever reporting on any BTS activities, positioning him as the face of the group. Data collected a few months ago showed that he was the most searched BTS member on google worldwide in the 'news' and 'celebrity and entertainment' categories over the past year and the past five years as of when the information was published [read here].
It is evident that his status in popularity is unmatched and only keeps growing, and this has continued to be demonstrated through the numerous occurrences that have been reported over the past few days, including the mention or feature of him and/or his music in different situations and by different entities.
On June 20, his solo song 'Filter' which is the most successful solo from the group's MOTS:7 album being that it is the only one that has sold over 500k units in the US, the most-streamed solo from the album on Spotify, the most-streamed Korean audio on YouTube and the most-streamed solo song by an idol group on Melon, proved its unbeatable popularity yet again when a highly influential account on Instagram used its sound in one of its posts. The post by CheatSheets had nothing to do with music or entertainment in general but rather the use of Excel spreadsheets, and it shows just how widespread Jimin's impact is.
CheatSheets, an Instagram account providing daily Excel tips with over 3.5M followers used Jimin's "Filter" audio in an Instagram post!
— JIMIN DATA | Stream With You (@PJM_data) June 20, 2022
The choice of the song was perfect; the post is about implementing fast Excel Filters, AND the song sounds fantastic!pic.twitter.com/5D8nTKNj2G
In a different instance, Jimin's name popped up in a crossword puzzle in a Seattle Times newspaper, as reported on June 20. His name was used as a clue to one of the answers to the puzzle. It is seen that he was again being positioned as the face of BTS to the world, the one who would most definitely be known based on the clue and the answer!
Jimin's name made a surprise appearance as a clue in a crossword in the Seattle Times newspaper, the biggest newspaper in Washington state and the Pacific Northwest region.
— JIMIN DATA | Stream With You (@PJM_data) June 20, 2022
Clue: "Jimin's K-Pop band"
Answer: "BTS"
Korea and BTS' Frontman Park Jimin strike again! 🔥 pic.twitter.com/1sW2mxFCi8
Jimin's brand power has also been a topic of discussion, as reported on June 19 when Mnet's TMI News highlighted his global influence and brand power in a feature on '11 Best Stars' Legendary Sold Out Menu.'
The news feature mentioned how his Louis Vuitton t-shirt instantly went out of stock in 40 countries after he was seen wearing it. Of note is that this, along with numerous other instances of an out-of-stock crisis of Louis Vuitton products occurring after Jimin has been seen wearing the items, eventually led to BTS becoming the luxury brand's global ambassadors [read here].
The TMI News feature also reported about his self-designed merch (hoodie and earrings) selling out the fastest among all the members, even causing the Weverse shop servers to crash due to the high traffic to the platform; immediately, the items went up for sale [as reported here and here]. It goes to show why he is the king of brand reputation and the sold-out king.
Mnet's TMI News featured headlines on Jimin's brand power and influence as global Sold Out King while talking about "11 Best Stars' Legendary Sold Out Menu"
— JIMIN DATA | Stream With You (@PJM_data) June 19, 2022
"Jimin's T-shirt sold out in 40 countries"
"Jimin's scary brand power leads to sold outs everyday"pic.twitter.com/FM4IOHfOpg
As a stand-out vocalist, he never fails to attract attention either. His unique vocal color and high vocal range make him the star attraction in the group's songs, and often times his part is highlighted whenever there are news reports on BTS' music.
This time around, when BBC Radio 1 was reporting on BTS' recent comeback in the segment 'New Music Friday,' Jimin's lines and visuals from the 'Yet To Come' music video were featured in the promotional video. Usually, a promotional video will feature the most attractive points of the content being promoted, and the fact that both his vocals and visuals were featured for the comeback promotions is a testament to his super-star quality.
BBC Radio 1 featured Jimin's visuals and lines from "Yet To Come" music video in their promotional video for BTS' Proof on New Music Friday
— JIMIN DATA | Stream With You (@PJM_data) June 12, 2022
Jimin's lines always stand out on its own!pic.twitter.com/bEC5vqwXpM
Jimin's name is highly prominent in the promotion of South Korean culture to the rest of the world. Dubbed 'Korea's frontman' by K-media, he is always at the frontline and/or responsible for the spike in popularity of Korean products and culture abroad.
On June 8, Money Today featured Jimin in a piece on La Vie est Belle golf course review, which was the venue of the exhibition for the specially designed hanbok that he wore during BTS' 'IDOL' performance on 'The Tonight Show' with Jimmy Fallon, and the exhibition drew lots of visitors [read here]. Jimin is the ultimate representative of Korean culture, and anything associated with him will always draw massive attention.
Further information about the exhibition!https://t.co/uNnwNRNmcS
— JIMIN DATA | Stream With You (@PJM_data) June 8, 2022
When it comes to music, Jimin has proven his capability and potential as an individual act. Recently, he released 'With You,' his first-ever official project outside of the group. It is a duet with his close friend Ha Sungwoon, and the scale of the song's impact on chart performance upon its release was astronomical, even though it was not promoted at all. There were numerous records set on different major music platforms like Spotify, Apple Music, Melon, iTunes, Oricon, and Shazam, among others, with the public and media showing lots of love for the track. Till now, media outlets domestically and internationally, as well as television shows, are still reporting on the song and featuring it as a soundtrack on various shows.
Teen Vogue recently published an article reviewing 'Our Blues' drama to which Jimin sang the OST 'With You.' In the article, 'With You' was singled out as the author praised the drama for its poignancy and perfect repeated use of the 'notable' and 'evocative' OST.
Notably, 'With You' premiered in the drama's 6th episode, and since then, it was played in every episode till the final 20th episode. It shows that 'With You' suited all the different scenes in the different episodes despite having different storylines, and it was a perfect selection for the drama.
Author Jae-Ha Kim further elaborated on Twitter, heavily praising the OST's integral nature and impressive use within "Our Blues" ❤️🔥
— JIMIN DATA | Stream With You (@PJM_data) June 18, 2022
I love listening to #WithYou BY #JIMIN #BTSJIMIN of #BTS (@BTS_twt) and Sungwoonhttps://t.co/oxxMrqcRH5
On June 5, tvN's show 'Unexpected Journey' featured 'With You' in its final episode as it showed Oscar winner Youn Yuh-Jung's activities in the US.
It had also been previously featured on an SBS variety show, serving to bring out even more emotions in an already emotional scene of the confession of love and gratitude between two partners, to make it even more beautiful.
Other variety shows where the OST has been featured as a soundtrack include Tving's new reality show 'Seoul Check In,' where a popular K-pop star Lee Hyo-ri was spotted to be humming to the song, and KBS2's talk show 'Bountiful Year' as background music, to mention a few.
'With You" was previously featured on SBS' variety show "동상이몽 2 - 너는 내 운명"https://t.co/OeFoeuPC8D
— JIMIN DATA | Stream With You (@PJM_data) June 6, 2022
During the previous episode of the Tving’s new reality show "서울체크인" Seoul Check-in, the K-pop diva Lee Hyo-ri, was spotted humming a part of Jimin's OST 'with you'.
— JIMIN DATA | Stream With You (@PJM_data) June 18, 2022
"with you" is the ost of the year for a reason! 🔥 pic.twitter.com/78cEjMr3qc
"Bountiful Year" is a talk variety show on KBS2 featuring people of all ages and genders who are exploring otaku activities.
— JIMIN DATA | Stream With You (@PJM_data) June 9, 2022
In other news, Jimin is also well known and loved for his kind-hearted nature. Anyone who knows him always praises him for the goodness of his heart.
Recently, Kang Seonja, the restaurant owner of the place where BTS would have their meals pre-debut, mentioned Jimin praising him for his kindness, care, and affection towards her. Seonja has previously mentioned Jimin, saying he had the most cuteness, and she also took a picture with Chibi Jimin when she once visited a BTS pop-up store. Moreover, she was also featured when Jimin-biased actor Kim Kapsoo came to visit!
Most people have Jimin as their favorite member, and it is not hard to see why. Apart from being a phenomenal artist, he also has the best and most beautiful personality.
Kang Seonja, owner of the restaurant where BTS ate at during their predebut days, mentioned Jimin during an interview
— JIMIN DATA | Stream With You (@PJM_data) June 18, 2022
👤Who was daughter-like (caring, kind, affectionate) to you?
👵 Jimin. He acted cute a lot, thanked for my effort & massaged my shoulderspic.twitter.com/T7TihKuHdP
The Auntie and owner of Yoojung Sikdang, the place BTS used to eat a lot back in rookie days posted about Kim Kap soo visiting!
— JIMIN DATA | Stream With You (@PJM_data) October 30, 2020
"Today, Kim Kapsoo came and filmed a YouTube video and even joined the ARMY! He said his bias is Jimin." https://t.co/x93Ghj76Iz
Kim Kap soo posted the same picture on Weverse!
— JIMIN DATA | Stream With You (@PJM_data) October 30, 2020
"Let's eat sometime, Jimin-ah~"
This and his original posts are currently trending #3 and #4 on Weverse pic.twitter.com/2gVLguTUS8
This public's affection for Jimin was further seen during a baseball game in South Korea. In a game between NC Dinos and Hanhwa Eagles, a fan was captured holding a sketchbook with the writings "Jimin for BTS and Nam Jimin for Hanwa." The signage drew attention that even the game's commentators mentioned it. Jimin's name tends to come up everywhere because that is how widespread his supporters are.
The game's commentators mentioned this sign and one of them said that it was shocking to hear that BTS was going to stop activities, to which the other replied that they (BTS members) were just going to start focusing on solo promotions/activities.
— JIMIN DATA | Stream With You (@PJM_data) June 19, 2022
Another case where the public's affection for Jimin from people of all walks of life was seen is when the supermodel Gizele yet again showed how much of a Jimin-fangirl she is. Looking at her Instagram account, she had liked all of Jimin's posts, and she shared one of Jimin's latest posts on her Instagram stories.
Gizele has mentioned Jimin many times in the past, including in an Instagram story wearing this gorgeous Jimin t-shirt! She gained massive attention during BTS' concert in LA when she was seen absolutely fangirling over him in her Tiktok videos as she prepared to go to the concerts [read here]
Link to the Instagram story:
— JIMIN DATA | Stream With You (@PJM_data) June 20, 2022
☆https://t.co/fVWNGKSMjx
Gizele Oliveira has also liked every single photo on Jimin's Instagram account, including the latest one pic.twitter.com/ysTBIsYO7t
Gizele also shared an Instagram reel of Jimin's alluring beauty and gaze in Black Swan from #PTD_ON_STAGE_SEOUL
— JIMIN DATA | Stream With You (@PJM_data) March 19, 2022
Jimin looks as enchanting as only he can be 😍 pic.twitter.com/cYrFIOnXtq
Being the king of brand reputation, brands are always glad when he wears their items as it always leads to a surge in orders for the said items.
Recently as BTS attended pre-recording sessions on different music shows in different broadcasting houses, different brands posted images of him wearing their products on their social media pages.
One such brand was the rising Korean jewelry brand 'JustLoveR' whereby Jimin was seen wearing the brand's earrings to KBS Music Bank's pre-recording. It is not the first time that Jimin wears the brand's jewelry, and each time he has worn it, he caused a pile-up of orders for the jewelry.
Rising Korean jewelry brand 'JustLoveR' updated its Instagram account with a post and story about Jimin wearing the brand's earrings to the pre-recording of the KBS Music Bank
— JIMIN DATA | Stream With You (@PJM_data) June 11, 2022
" Thank you for always being with us, Jimin 💜" pic.twitter.com/oEefqIUCGk
An example is during this year's Grammys ceremony, where he wore earrings from 'JustLoveR,' and as expected, fans rushed to get the earrings. One of the fans happened to be a popular Thai actress Baitoei Zuvapit, who then posted the earrings on her social media. The actress also showed her love for Jimin and his influence on her as She posted a picture of 'Magnate' cafe where she visited, and also pictures of her eating tteokbokki in Busan. It is worth noting that the global interest in tteokbokki increased due to a viral image of Jimin eating the spicy rice cake at a street food stand! All this was yet another demonstration of Jimin's brand power and influence.
Thai actress Baitoei Zuvapit shared an Instagram story showing off the JustLoveR earrings Jimin wore at this year's Grammys after she bought herself a pair
— JIMIN DATA | Stream With You (@PJM_data) June 20, 2022
She also posted about visiting Magnate, Jimin's dad's café in Busan!
His influence! Everyone just wants a piece of Jimin🤭 pic.twitter.com/XyhKNti8SF
Baitoei also featured Dynamite and Butter Jimins and Chimmy in her Instagram story about eating tteokbokki at Seodong Miro Market in Busan!
— JIMIN DATA | Stream With You (@PJM_data) June 20, 2022
Jimin has been repeatedly lauded by the Korean press as the reason for a record-breaking increase in global exports of tteokbokki! 🔥 pic.twitter.com/gL6lM2OsUV
Another Seoul-based jewelry brand 'S_S.IL' also posted pictures of Jimin wearing the brand's earrings, as seen in BTS' most recent music video. Every brand feels proud when one of the most influential super-stars to ever exist, wears their items.
Seoul-based jewelry brand 'S_S.IL' updated one of its Instagram accounts with a story about Jimin wearing the brand's earrings in BTS' "Yet to come" Music Video!
— JIMIN DATA | Stream With You (@PJM_data) June 17, 2022
"Worn by Jimin"
"Silver twist bold earrings"
Jimin's taste in jewelry is too good! pic.twitter.com/JYWTXLDMo8
Jimin's name is mentioned in all kinds of contexts by different entities, be it celebrities, media outlets, variety shows, prominent persons, and so on.
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