
Innisfree unveiled a new commercial of the cosmetic brand's ambassador Jang Won Young and global brand model Mingyu.
In the new advertisement, Mingyu shows off his superpower of controlling nature while Jang Won Young falls from the sky.
This new advertisement introduces the new image of Innisfree with a new concept. Innisfree introduces the brand by saying, "On INNISFREE's Island, turquoise waters meet plant-and-soil-rich land, combining the ocean’s mysterious energy with nature’s infinite power. INNISFREE is where you feel alive and truly free—to live, breathe, and find your own path."
✂️ #장원영 pic.twitter.com/7zudVlQh36
— -ω- (@iveyouth) February 27, 2023
#민규 MINGYU FOR INNISFREE
— 🐶 (@gyumedia) February 27, 2023
THE NEW ISLE: 새로워진 이니스프리 pic.twitter.com/bDXxcPc5oN
[THE NEW ISLE]
— 이니스프리 (@innisfree_kr) February 27, 2023
한번도 만나 본적 없는
무한한 자연의 에너지를 품은 섬, 이니스프리
매일 새로운 영감을 발견하고
있는 그대로의 나를 더 사랑하게 되는
신비로운 에너지와 가능성이 가득한 섬
The New Island, INNISFREE#새로워진_이니스프리#THENEWISLE_FULL
The latest advertisement is garnering a mixed reaction as many are saying the new concept for the video is quite odd. Some criticized the cosmetic brand for filming a bizarre video after casting a fantastic new model in Mingyu.
Netizens commented, "They cast such a good model but what is this?" "This is hilarious, are they being comical?" "Am I the only person who thinks this is okay," "The visual for Mingyu is good but the concept is weird," "They have really pretty and good-looking models but put them on this weird video," "What in the world?" "I think the full version of the video is good," and "This was supposed to be awesome but is a bit odd... lol."
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