Luxe Digital recently proclaimed 'Dior' as the most popular luxury fashion brand globally. With Jimin of BTS serving as Dior's Global Brand Ambassador, his role not only underscores his extraordinary prominence but also highlights his significant clout within the international luxury fashion sphere. His appointment as the first Asian male Global Brand Ambassador in the storied history of Dior stands as a testament to his profound influence and the pivotal role he plays in this dynamic sector.
Jimin is Global Ambassador for the most popular luxury fashion brand AND the most popular luxury jewelry brand online in the world, according to Luxury Magazine Luxe Digital.
— JIMIN DATA (@PJM_data) November 6, 2023
This is Jimin's impact, and he deserves all this and more! 👑#JIMINxDIOR#JiminXTiffanyAndCo pic.twitter.com/e9OPuULsAN
The brand recently launched its Spring 2024 Collection campaign with Jimin as the face of the campaign, again a very big deal since this would be the first time in the brand's history that an Asian individual is the face of an entire collection [refer here]. In its description of the collection, Rain Magazine terms it as representing "excellence and expression", a new style wave that Jimin personifies.
Rain Magazine, a trendsetting and authoritative publication from New York City, shares its point of view on Dior’s groundbreaking spring 2024 collection.
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
- "The campaign finds its 𝒎𝒖𝒔𝒆 in global superstar Jimin, who personifies the 𝒏𝒆𝒘 𝒘𝒂𝒗𝒆 of style that the… pic.twitter.com/B6knFhw7gN
Actually, I love this description too.
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
< Embracing Excellence and Expression>
- "Beyond a mere collection, Dior’s Spring 2024 offering is an invitation to freedom and self-expression. "
Firstly, you need to be excellent enough, and then, you need to learn to express yourself,…
Having signed such an impactful Global Ambassador who became the perfect face of the collection, Dior is pulling out all the stops in its roll out of this campaign, fully utilizing Jimin's extensive global popularity and unrivaled impact.
Fans have been posting pictures and videos of any sightings of this campaign in different regions around the world, such as in Dior stores or in big malls and other prime locations. As of yesterday, there were more than 50 locations where Jimin's campaign ads had been spotted and as of Nov 7, this number has gone up to over 70 locations, and it is expected to keep rising as Dior has 210 store locations around the world.
As they have been reporting on these ads whenever they come across them, gradually it has dawned on them just how massive this campaign is and they can't keep calm about it. The have realized that the brand has never carried out a campaign to such a grand scale before, and it makes them super-proud of Jimin for the acknowledgment he is getting from the brand on his influence. These are some of their remarks.
Stores where the campaign is already running and there will be more in the upcoming days. Just so y'all know Dior has 210 stores WW and Jimin is/will be the FACE of it all 👑
— Lindamae🦋peace 💜🧬(slow) (@LindaraschkelM) November 6, 2023
DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/weOQkKIrGT
Jimin's Dior Spring 2024 campaign advertisements have been spotted in more than FIFTY locations worldwide so far! 🤯👑
— JIMIN DATA (@PJM_data) November 6, 2023
Please use this handy list to check if there is an advertisement near you, and do let us know if you see an ad not on the list! pic.twitter.com/ET4tpyDRhl
This famous avenue is filled by the biggest luxury brands and they never made such a thing in the street. This is the biggest campaign Dior has made so far around the world. Jimin’s impact is insane !!
— yoncé⁷ (@lylacandes_) November 6, 2023
#JIMINxDIOR #JIMIN #DiorSpring24 pic.twitter.com/eKhLNKtgG9
Face of Dior, The ultimate Park Jimin in the biggest shopping malls & luxury outlets around in the world
— yoncé⁷ (@lylacandes_) November 6, 2023
Jimin's Dior Spring 2024#JIMINxDIOR #DiorSpring24 #JIMIN pic.twitter.com/tB8xW1Ka0B
Jimin's face in the biggest shopping malls and luxury outlets in the world. USA, Paris, Berlin, Sydney, Japan, like a dozen locations in China, Korea, Thailand, Taiwan, etc.
— Star || STREAM LIKE CRAZY (@minieskies) November 5, 2023
Even BTS didn't get this treatment while they were LV ambassadors. We love Dior's trust in Jimin's power pic.twitter.com/x8lTCtYMVa
Dior is literally is the most influential & powerful brand at the top level among many top brands and their promotion for jimin campaign going all over the world with huge screens on every one of their outlet , they really know how to treat their global ambassador like king
— JIMIN VOCAL | threads & analyses (@PJM_vocal) November 6, 2023
you can see how much dior adores jimin. putting up his photos everywhere around the world, shopping centres where you don't see more than one poster of a brand being covered fully in dior jimin. giving him such a big campaign and making him the face of their new line
— leo (@itboypop) November 6, 2023
The fact Dior now is the most popular and prestigious luxury fashion brand in the world and how they're giving their biggest campaign to Jimin... His impact is insane so proud🔥🔥
— Carolyne🌱⁷ ʲᵏ ʰᵒᵖᵉ ᵛᵉʳ (ꪜ)🃏🧑🚀💙🪞🦋🥢🪐🎬✌️ (@mhereonlyforbts) November 6, 2023
DIOR GLOBAL AMBASSADOR JIMIN #JIMIN #지민 #diorspring24 #jiminxdiorpic.twitter.com/FeuWlAoxvx
funniest thing about dior making him the sole face of one of their biggest campaigns is that he's just a cutie patootie about the whole thing and got giggly over saying that he's the dior ambassador 😭pic.twitter.com/9n0p3486iN
— leo (@itboypop) November 6, 2023
Damnnn JIMINS Dior campaign is hugeee
— tani⁷ (@vantemims) November 6, 2023
DIOR GLOBAL AMBASSADOR JIMIN #JIMIN #지민 #diorspring24 #jiminxdior pic.twitter.com/EYqPBvdWXu
This is literally the biggest Global campaign Dior has ever done for a K-pop Artist , everyone should know about jimin's huge impact 🔥👑
— #1 HOT100🪞 (@JIMIN__FACE) November 6, 2023
Dior is lucky to have jimin as their global ambassador ✨️🫶
DIOR GLOBAL AMBASSADOR JIMIN
#jiminxdiorpic.twitter.com/LsH8TXIWIc
I'm flabbergasted big ot7 accounts are so quiet about JM's global campaign. Like this is the BIGGEST thing I've seen a lux brand do for a global ambassador. I buy a lot of lux brands and this doesn't happen. They didn't even do this for BTS for LV. Dior is so proud of their Jimin https://t.co/ZaXWxEBq72
— CutieJM☺️💛 FACE by Jimin (@CutieJM7) November 5, 2023
Omg these are even bigger pillars than I thought 😭 exactly godmin looking down at you as you walk past pic.twitter.com/X53nuG9BTL
— Star || STREAM LIKE CRAZY (@minieskies) November 3, 2023
Dior giving jimin thee prince treatment pic.twitter.com/lAMhxAAOHT
— raghad (@shyjjmn) November 3, 2023
Below are some locations where the campaign has been seen as reported by fans.
Jimin's Dior Spring 2024 campaign videos taking over Siam Paragon, one of the largest shopping malls in Thailand! 🔥
— JIMIN DATA (@PJM_data) November 3, 2023
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24pic.twitter.com/9IuTVJS71T
Jimin's Dior Spring 2024 campaign advertisement at Isetan Men's Department Store, Shinjuku, Tokyo! 🔥
— JIMIN DATA (@PJM_data) November 3, 2023
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/gbLyelHq6P
Jimin's Dior Spring 2024 campaign photos have completely taken over the tram and bus signage surrounding Pacific Place, Hong Kong.
— JIMIN DATA (@PJM_data) November 3, 2023
The videographer mentioned that she has never before seen one brand take over this space.
It's Jimin's impact 🔥
DIOR GLOBAL AMBASSADOR JIMIN… pic.twitter.com/D8k8Xpcpkz
It's the largest shopping center in Malaysia, ranking 5th in Asia and 6th in the world.
— FirstSnow JiminData ❄️ (@FJimindata) October 26, 2023
More photos pic.twitter.com/8brHpE0c9S
— FirstSnow JiminData ❄️ (@FJimindata) October 26, 2023
2nd floor. pic.twitter.com/YGtkZpY3gj
— FirstSnow JiminData ❄️ (@FJimindata) October 26, 2023
Here’s how it looks like from the outside. As you can see left is Tiffany store and the right is Dior, gorgeous Jimin’s in the middle. 🤩 pic.twitter.com/k6UQE5untR
— FirstSnow JiminData ❄️ (@FJimindata) October 26, 2023
Europe, as the birthplace of fashion, holds a very important position.
— FirstSnow JiminData ❄️ (@FJimindata) October 27, 2023
As an Asian, he made his first appearance in European market with a whole season campaign alone, which was a historic moment.
He is breaking down barriers. We fans must realize this.
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) October 27, 2023
📍 The Mixc Mall, Hangzhou
This is the 3rd store ad in China. 😘
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/Y9Q2GqrUT4
Jimin | Tiffany & Co. campaign
— FirstSnow JiminData ❄️ (@FJimindata) October 27, 2023
📍 the Kings' Shop, Hawaii #JIMINxTIFFANY #JiminXTiffanyAndCo pic.twitter.com/V9G3llbgG0
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) October 28, 2023
📍 IFC , Shanghai
This is the 4th store ad in China. 💕
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/JhpcEBQsER
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) October 28, 2023
📍 Sydney Airport , Australia
Next? 👀
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/t0Y2dniJVO
— FirstSnow JiminData ❄️ (@FJimindata) October 29, 2023
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) October 31, 2023
📍 Heyi Avenue Shopping Mall , Ningbo
This is the 5th store ad in China. 🥰
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/2f2ncIbzb3
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
📍 Shenzhen Bay , Shenzhen
This is the 6th store ad in China. 😆
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/UkmSseRXaO
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
📍 Seoul , South Korea
Next…? 👀
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/ldTQ2cOIeE
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 The Mixc , Shenzhen
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/2VTcYQVO3z
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 South Coast Plaza , California
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/eVp17PBoUG
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 SKP Mall , Chengdu
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/pb913DzIe7
Jimin's Dior Spring 2024 campaign advertisements at DIOR Phuket Central, Phuket, Thailand! 😍
— JIMIN DATA (@PJM_data) November 7, 2023
So pretty!
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/6jlWmPOnGu
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 福冈 岩田屋 , Japan
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/XTZaVWhqla
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 The Mixc , Tianjing
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/KwGXuPU1qJ
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
📍 Charter , Harbin 🇨🇳
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/e7w8hYv2hR
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
📍 Bangkok , Thailand
Next? 👀
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/p3gphil91w
The ad on the second photo is next to the main entrance of the China World Hotel, which is one of only three platinum five-star hotels in China, and is known as the "Second State Guesthouse". 👍
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
📍 Bangkok , Thailand
[HD] Screen Video Ad 👍
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/YuW9Dyu33J
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 4, 2023
📍 WF Central , Beijing
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/PRyX2EZk5u
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 Deji Plaza , Nanjing
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/Ah5h8elhyZ
Jimin lovers should know:
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 DIOR in Guangzhou & Beijing (11/02)
These two belong to the official forms of #DiorSpring24 OOH campaigns.
- 'OOH' means 'Out of Home'.
It's a technical term, you can understand it as 'Outdoor AD'.
- 'Store AD' belongs to 'POP'.
DIOR GLOBAL… pic.twitter.com/Uw6STVKtFK
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 大丸神戸店 , Japan
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/lkly2RWweO
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 Nagoya , Japan
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/5GQBbxvMG1
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 Shinsegae Department Store , Seoul
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/875yj0yoXi
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 Taipei 101 , Taipei
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/0ubchXJmu4
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 横滨そごう , Japan
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/Fht3b73sy6
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 3, 2023
📍 Hankyu Men's Osaka , Japan
It's crowded here. 😆
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/O71Ih2K1BW
Jimin's Dior Spring 2024 campaign advertisement at Lotte Department Store Main Branch in Seoul!
— JIMIN DATA (@PJM_data) November 3, 2023
Elegance personified 🥰
DIOR GLOBAL AMBASSADOR JIMIN #JIMINXDIOR#DiorSpring24 pic.twitter.com/6t1OPJiB6P
Jimin's Dior Spring 2024 campaign advertisements at the Hanshin Department Store, Kaohsiung, Taiwan 🤯
— JIMIN DATA (@PJM_data) November 3, 2023
This is so impressive! Magnificent and elegant! 👏👏#JIMINxDIOR
DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/v3wilYkrCl
Jimin's Dior Spring 2024 campaign advertisement in Terminal 2E, Charles de Gaulle Airport, Paris!
— JIMIN DATA (@PJM_data) November 5, 2023
This is the second advertisement at Charles de Gaulle Airport 🔥👑
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/EfmQY4oGfb
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 Berlin Kurfürstendamm , Germany
The first OOH in Germany, so beautiful~😍
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/GmIelRBO4t
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 7, 2023
📍 David Plaza , Zhengzhou
This is OOH advertising in the mall. 😍
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/MIdZFHdPVz
Jimin's Dior Spring 2024 campaign advertisement in the Fairmont Hotel, Vancouver, Canada! 💛
— JIMIN DATA (@PJM_data) November 6, 2023
A new country to add to the list! 🥳
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/fiS87lsBKi
Jimin's Dior Spring 2024 campaign advertisement in Copley Place Mall, Boston! 😍
— JIMIN DATA (@PJM_data) November 6, 2023
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/a0os7wnDpP
The first snow fell in Shenyang today. ❄️ pic.twitter.com/YFQgFJNBBG
— FirstSnow JiminData ❄️ (@FJimindata) November 6, 2023
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 6, 2023
📍 Landmark , Hongkong
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/SCv6xSMWTi
Jimin | Dior Men Spring 2024 campaign
— FirstSnow JiminData ❄️ (@FJimindata) November 5, 2023
📍 SOHO , New York City
Jmerica 😆
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/FMZEorLmjG
Jimin's Dior Spring 2024 campaign advertisement at Rue Royale, Paris!
— JIMIN DATA (@PJM_data) November 5, 2023
Very chic! 🤩
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/Hce93G16to
New Dior Spring 2024 campaign advertisements! 🔥
— JIMIN DATA (@PJM_data) November 7, 2023
👑 The Landmark, Hong Kong
👑 David Plaza, Zhengzhou, China
👑 Iwataya, Fukuoka, Japan
👑 SOGO, Yokohama, Japan
👑 Iwataya Fukuoka, Japan
👑 Shinsegae Main, Seoul, Korea
👑 Lotte Duty Free Myeongdong, Korea
DIOR GLOBAL AMBASSADOR… pic.twitter.com/4zpEmYr9x4
Jimin's Dior Spring 2024 campaign advertisements at Plaza Indonesia, Jakarta, Indonesia! 🔥
— JIMIN DATA (@PJM_data) November 3, 2023
Where next? 👀
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR#DiorSpring24 pic.twitter.com/Txn8xrKb0n
Other than physical locations, Jimin was also on the cover of GQ Korea November issue and has ads in numerous other magazines as detailed below.
November (volume 85) issue of Italian ICON magazine.
— JIMIN DATA (@PJM_data) October 28, 2023
Jimin's Dior Spring 2024 campaign advertisement is on the back cover! 🔥🔥pic.twitter.com/0NGAGX22ee
Jimin's Dior Men Spring 2024 campaign advertisement is on the back cover of ARENA Korea. #JIMINxDIOR pic.twitter.com/jzC2GHPEBd
— FirstSnow JiminData ❄️ (@FJimindata) October 29, 2023
Jimin x Dior Men Spring 2024
— FirstSnow JiminData ❄️ (@FJimindata) November 1, 2023
- Another new ad was found.
▪ GQ Japan December
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/IWFkKqnsbG
Jimin x Dior Men Spring 2024
— FirstSnow JiminData ❄️ (@FJimindata) November 1, 2023
- It's reported that there will be a new ad.
▪ Esquire Korea November 23 (back cover)
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR pic.twitter.com/nKHenxTsII
GQ Italia and ICON Italia. pic.twitter.com/eXgJyoemZz
— FirstSnow JiminData ❄️ (@FJimindata) November 1, 2023
All of the brand's official social media pages have also changed their icons and headers to Jimin's campaign images, including YouTube, X, Facebook, Snapchat, Pinterest, and more.
▪ Snapchat pic.twitter.com/mFsfadJrR1
Jimin's Dior Spring 2024 campaign photos were posted on Dior's official Facebook account 🤩
— JIMIN DATA (@PJM_data) November 3, 2023
"The picture of relaxed elegance, Dior Global Ambassador Jimin plays to the camera in must-have looks from the Dior Spring 2024 collection by Kim Jones."
Please engage :… pic.twitter.com/JmYc2pXaiM
Even though fans already know of Jimin's popularity and impact, it is still always amazing to actually see it at play out in the world, making them extremely proud of their idol.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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