Girl group IVE has made a bold impression in a new pizza advertisement, where they appear as models.
Recently, pizza brand Papa John’s drew attention by unveiling a new TV commercial featuring IVE, who have been the brand’s exclusive models since 2023.
In the ad, which revolves around Papa John’s signature red color theme, IVE showcases a confident and sophisticated charm through bold and stylish outfits.
In the video, IVE members deliver the brand’s identity in a catchy way by saying, “It’s delicious. American premium pizza,” and “You want it. American premium pizza.” They also add a playful and friendly touch with the line, “Let’s eat together with IVE!”
Papa John’s official YouTube channel has also released a behind-the-scenes making-of video from the TV commercial shoot. It offers fans an inside look at the members’ individual shots as well as candid moments from the set, adding another layer of enjoyment to the campaign.
A brand representative stated, “This TV commercial stands out by harmoniously blending the premium image of Papa John’s pizza with the unique visuals of IVE, inspired by the vibrant red color reminiscent of the summer sun. We plan to continue engaging in a variety of activities with IVE to effectively convey our brand identity.”
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