'K-Pop Demon Hunters' keychain goes viral for all the wrong reasons

The 'K-Pop Demon Hunters' phenomenon continues as it has now become Netflix's most-watched film ever.

Recently, a 'K-Pop Demon Hunters' keychain has gone viral in Korean online communities and social media platforms, but not for positive reasons.

The item, marketed as character merchandise, quickly drew attention after photos of it spread online. Fans and netizens were shocked by its poor, distorted design, with many commenting that the figure looked more like a "demon" than Rumi, the character it was supposed to represent.

...? 데몬아니야? https://t.co/V3QLBV8tlS pic.twitter.com/VlIHKQvD4Y

— 🕯️SAE (@sasseol) August 28, 2025

Korean netizens pointed out the lacking details, such as the backward pants and off facial features. Some even joked that children would be too scared to carry it around.

Adding to the issue, the keychain does not appear to be official merchandise. It was not listed on the Netflix shop, where the film's licensed products are typically sold. Many netizens speculated that it may be a knockoff or unlicensed product rushed to the market, which explains the poor quality.

They commented:

"Isn't that a scam? lol."

"I hope that's not the official merch."

"It's Temu 'K-Pop Demon Hunters' lol."

"Yeah, that's not real merch."

"Looks like the Honmoon was ripped open. lol."

"Totally nuts. lol."

"LOL, the comment about it being a demon is hilarious."

"Honestly, saying it's a demon isn't even wrong. lol."

"Why are the pants on backwards?"

"Why is her butt in the front?"

"I bought this for my kid, but they said it’s too ugly to use… and when I was buying it, some 3rd graders next to me told me not to."

"What is this?"

"Seriously, looks like a fake, not official…"

"I saw this at my local stationery store lol."

"Wow, people are so quick to make fake merch already."

"If it’s not official merch but just a fake, well lol."

"Did they steal something I made and sell it? Why is it like that?"

"Not Demon Hunters, just Demon hahahaha"

"Tell me it’s a fake, please say it’s fake."

"Got her eyebrows tattooed too dark, jeez."