Santos Bravos debut: HYBE Latin America's new boy group sells out 10K seats, kicking off global run

HYBE Latin America's new idol group, Santos Bravos, is on the verge of its debut as the final five members are set to be officially revealed.

Santos Bravos will hold their concert on October 22 at 12 PM at the Auditorio Nacional in Mexico City. The group will unveil their debut song, "0%," that day. "0%" features an impressive, heart-thumping beat. The song delivers a message to ignore the scrutiny of others and enjoy the present moment.

Santos Bravos previously released a video from the "0%" music video filming set on social media, revealing the prospective members. The video immediately gained attention online, with anticipation heightening.

The group's first concert was originally planned for a 5,000-seat venue. However, due to the immense response from local fans, additional seating was opened, and a total of 10,000 tickets sold out quickly.

This concert signals the start of their global activities. Santos Bravos is scheduled to appear in the "The Building of Santos Bravos" session at the 'Billboard Latin Music Week' on the 23rd.

'Billboard Latin Music Week' is the largest event representing the Latin music industry and is celebrating its 36th anniversary this year. Santos Bravos was invited to the event before their formal debut.

Juan S. Arenas, COO of HYBE Latin America, emphasized, "Santos Bravos will present a new model to the Latin music scene."

Meanwhile, Santos Bravos is the second global project launched by HYBE Latin America. Currently, 10 participants remain, and five of them will achieve their dream of debuting.