BTS V becomes the new face of Paradise City luxury hotel and casino, drawing attention with freshly unveiled video and image ads

BTS V has become the new model for Paradise City!

On an online forum, netizens buzzed over the news that the beloved BTS member — known for being one of the most in-demand faces in advertising — has officially been selected as the new model for the luxury hotel and casino in Incheon.

To commemorate the collaboration, Paradise City released two short films. In the video below, V appears as a sanitary worker, sweeping the grounds of the hotel and casino while listening to a cassette player. 

Through this ad, viewers get to explore the location alongside V as he casually dances to vintage music.

Another short film presents V as a stylish high-end gambler, embodying the slogan "win your day" as part of the casino’s promotional campaign.

The brand also unveiled a series of official images featuring V, which netizens have been calling "wildly gorgeous," "stunning," and "perfect for V's aura and atmosphere."

In a short clip with Daily Fashion News, V greeted fans as the new face of the resort and mentioned that this marks his "second meeting with the hotel," as he previously stayed there during his attendance at Paradise Art Night for the Frieze Seoul art fair.

🐻하이 데패뉴! 파라다이스 시티의 새로운 모델 뷔입니다! 파라다이스시티랑은 벌써 두번째 인연인데요 아트 나이트 행사에 이어서 또 왔더니 내 집같은 편안함? 웃음?😏올때마다 너무 편하고 재밌으니까 이제는 제 2nd 하우스가 된 거 같습니다 음악 예술 재미를 한 공간에서 즐길 수 있는 파라다이스… pic.twitter.com/f6httmkmPc

— 꾹이모나 🐰 (@JJUNGKOOK_mona) November 30, 2025

Netizens are once again expressing admiration for V's star power and the effortlessly engaging style of his ads, with some commenting that "V's face is Paradise itself."

In related news, V continues to thrive as an endorsement model, leading successful campaigns with beauty brands including TIRTIR and Yunth — with the latter selling out its latest products following the collaboration.

What are your thoughts?