IVE member Liz has officially been named an ambassador for the fashion brand Matin Kim.
On February 25, Matin Kim, operated by leading Korean brand incubator HAGO HAUS, unveiled a new pictorial featuring Liz and announced her appointment as the brand’s ambassador for the 2026 Spring Summer season.
In the released photos, Liz commands attention while wearing the brand’s iconic logo coated jumper, casting a powerful over the shoulder gaze. Set against a space contrasted by a roughly finished cake object, she effortlessly pulls off Matin Kim’s signature aesthetic. With her distinctive aura, Liz naturally embodies the brand’s free spirited and edgy sensibility.
As a member of IVE, Liz has been receiving immense love from fans both in Korea and abroad for her strong vocal abilities and striking visuals. Having established herself as an “MZ wannabe icon,” anticipation is growing over whether the synergy between Liz and Matin Kim, which continues to expand its influence in the global fashion market, will further elevate the status of K fashion.
A representative from HAGO HAUS stated, “Through our collaboration with Liz, we focused on the ‘expansion of style’ created by two icons with distinct identities. We expect a powerful synergy as Liz’s unrivaled image combines with the brand’s uniquely free and rough mood.”
Meanwhile, IVE released the pre release track “BANG BANG” on February 9, followed by their second full length album ‘REVIVE+’ on February 23 with the title track “BLACKHOLE.” Upon release, the album topped major domestic music charts, with all tracks entering the Melon Hot 100, once again proving IVE’s strong digital power.
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