IVE member Wonyoung has once again proven her influence in the advertising industry after being selected as an ambassador for Dyson’s hair devices.
On April 8, Dyson Korea unveiled a new pictorial of Wonyoung while announcing her appointment as a hair device ambassador.
Wonyoung has previously worked with Dyson Korea as an official ambassador in the hair device category, showcasing strong synergy with the brand. Through various campaigns, she received positive responses from consumers for her ability to effortlessly pull off diverse concepts and maintain a refined and reliable image.
Her healthy, glossy hair image and versatile styling were also noted to align well with Dyson’s focus on hair health driven technology.
Wonyoung shared, “Hair styling is an important element in completing a concept. Dyson’s hair devices help create a variety of styles while minimizing hair damage.” She added that she is excited to share styling inspiration on a broader stage.
Dyson also expressed confidence in Wonyoung as a figure who embodies the brand’s values and hinted at more campaigns to come.
Meanwhile, IVE continues to expand their global presence through their ongoing world tour.
SEE MORE: Former ENHYPEN member Heeseung introduces new identity “EVAN” following departure
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