TWS Emerges as a ‘Trend Maker’ With a Wave of Brand Collaborations and Viral Content

TWS continues to prove its growing influence as the group receives collaboration offers from major beverage brands, nostalgic flash games, and children’s content franchises, solidifying its status as a rising “trend maker.”

The momentum appears to be fueled by the group’s strong public appeal and likability, combined with the growing popularity of their latest track, “You, You.”

According to Pledis Entertainment on May 11, TWS members Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin were selected as the new models for the dietary fiber beverage brand Miero Fiber by Hyundai Pharm. Miero Fiber is widely known as one of Korea’s most beloved fiber drink brands and has long been considered a “gateway to stardom” for celebrities of each generation.

The brand stated, “TWS’ healthy and refreshing image aligns perfectly with our brand identity. It is especially meaningful because this marks the first time we selected a K-pop boy group as our models.”

Another collaboration generating buzz is “TWS Shu’s Ramen Shop,” a reinterpretation of the nostalgic flash game 'Shu's Ramen Shop.' As part of promotions for TWS’ fifth mini album 'NO TRAGEDY,' the group partnered with Avatar Star Shu to release the game. Players who successfully make ramen within the time limit can unlock the ending-stage performance by TWS and Shu, performing the title track “You, You,” sparking enthusiastic participation and online certification posts from fans.

TWS also found success through a collaboration challenge with the popular children’s content brand Pinkfong for “You, You.” Beyond these projects, the members are actively working as ambassadors for casual fashion, beauty, and luxury brands.

Industry observers point to TWS’s broad public popularity and strong likability as the foundation behind the continuous collaboration offers. Since debuting, the group has quickly produced multiple hit songs and established itself as one of the industry’s hottest rookie acts. Their fresh yet sophisticated image has helped cement their reputation as trend leaders, while their global influence continues to expand rapidly with each comeback.

TWS’ impact is especially evident in music performance metrics. Their latest album 'NO TRAGEDY' recorded first-week sales of 1,112,770 copies, marking a new career high for the group. The album also topped Oricon’s Daily Album Ranking twice, including on its release day of May 4, highlighting the group’s powerful reach both in Korea and overseas.

The group’s “Dda-rum Challenge,” inspired by the addictive choreography from “You, You,” is also gaining traction online. Fans have embraced the trend by mimicking another person’s movements or closely following behind them in playful variations inspired by the lyrics. The challenge audio climbed to No. 2 on Instagram Reels’ trending audio chart.

TWS is scheduled to continue promotions with upcoming performances on 'M Countdown' on May 14, 'Music Bank' on May 15, 'Show! Music Core' on May 16, and 'Inkigayo' on May 17.