ZEROBASEONE's Seok Matthew promotes Seoul's charm as Visit Seoul Ambassador in new tourism campaign

ZEROBASEONE's Seok Matthew is set to introduce the charm of Seoul to fans around the world.

WAKEONE announced on June 29 that Seok Matthew has been selected as a Visit Seoul ambassador and will participate in the "Met U in Seoul" campaign, organized by the Seoul Tourism Organization.

The campaign title, "Met U in Seoul," is a wordplay combining Seok Matthew's name with the phrase "Meet You," highlighting special encounters and unforgettable experiences throughout Seoul. Through a series of videos, the singer will guide viewers to some of the city's most iconic destinations.

Seok Matthew will personally visit popular locations, including Seongsu-dong, the Han River Park, and Seosulla-gil, introducing Seoul's unique atmosphere and warm hospitality from a traveler's perspective while connecting with global fans.

Fluent in Korean, English, and French, Seok Matthew is expected to showcase a more approachable side of himself beyond the stage, making Seoul's travel experiences more accessible and relatable to international audiences.

The Seoul Tourism Organization launched the campaign to promote the city's diverse attractions by leveraging the global reach of K-pop fandoms and encouraging more international visitors to explore Seoul.

As part of the initiative, fans can also participate in short-form social media challenges designed to be easily recreated and shared online, along with a variety of special SNS events.

Gil Gi Yeon, CEO of the Seoul Tourism Organization, said, "Seok Matthew's positive energy, which resonates with Hallyu fans around the world, will create great synergy with Seoul's warm and welcoming spirit."

Meanwhile, ZEROBASEONE continues to expand its global presence. The group recently officially released its sixth mini-album, 'ASCEND', in the United States and is scheduled to release its second Japanese EP, 'Kaiki Love', on August 19.