HYBE Labels made a surprise announcement of a new project and sound source of a new artist.
At midnight on May 2nd KST, a video titled 'MIDNATT Official Logo Motion' was posted on HYBE Labels' official YouTube channel.
It's a short video of about 20 seconds, but the flashy cyberpunk-style logo motion graphics and magnificent sound stand out. In particular, curiosity about the meaning and identity of MIDNATT was amplified.
In addition, the phrase "May 15 Mon 0AM (ET) 1PM (KST)" added at the end of the video raised expectations.
The label hinted at what fans might expect from MIDNATT saying, "In addition to the dictionary definition of 'midnatt' (Swedish), it contains the artist's aspirations to awaken a new life at the moment of that boundary."
"The logo that formed the boundary was also designed by focusing on the sharp boundary between the end of one day and the beginning of another day. Please support the new way of music and challenges that the artist 'MIDNATT' will present," he asked.
Meanwhile, the official YouTube channel for MIDNATT was also newly opened on the same day. MIDNATT will be teasing contents that will be released sequentially through various SNS channels.
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