Liz, a member of the group IVE, has become the new face of a major beauty brand.
On February 26th KST, the beauty brand Tonymoly announced that they have selected IVE’s Liz as their new global brand model. In the newly released photos, Liz captivates the audience with an intense gaze against a soft lavender backdrop. Her sharp features paired with a sophisticated urban atmosphere highlight her signature trendy mood and mature charm.
As a member of IVE, Liz is beloved by global fans for her solid live vocal skills, unique tone, and trendy visuals.
Expectations are high to see the synergy between Liz—who balances charismatic stage presence with a friendly everyday personality—and Tonymoly.
In particular, Liz is emerging as a "blue chip" in the advertising industry, following the news of her fashion brand ambassadorship just the day before. Having expanded her global recognition through IVE's activities, Liz is now solidifying her position as an "MZ Wannabe Icon" by broadening her presence through solo endeavors.
Tonymoly stated, "We expect Liz's trendy and sophisticated image to be a perfect match for our brand. As we celebrate our 20th anniversary, we look forward to showcasing a new side of Tonymoly with Liz and creating a positive synergy together."
Meanwhile, Liz's group IVE made a comeback on the 23rd with the title track "BLACKHOLE" from their second full-length album, 'REVIVE+.'
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