
The leading French luxury fashion brand Dior recently launched its Spring 2024 Collection with Global Ambassador Jimin as the face of this campaign. Dior was recently ranked as the #1 fashion brand, this rise in ranking can be attributed to Jimin's impact for the brand publicity as well as sales as previously reported [read here].
Its was a historical feat when the highly influential fashion house announced Jimin as the newest global ambassador early this year, making him the first Asian male ever to hold this position for the brand. The news sent shockwaves all around the fashion world causing Dior's stock prices to spike instantly, reaching an all-time high, as fans flocked to Dior stores to shop in celebration of the big news [refer here and here].
Jimin further made history when he was announced as the face of the Spring 2024 collection campaign, to become the first Asian male in history to be the face of an entire clothing line for the luxury brand, again setting the internet ablaze with the news [read here]. Evidently, Dior was well aware of Jimin's insurmountable global popularity and strong impact in the fashion world, making the company more than confident in his power to front their entire collection as the face of the campaign. This can also be seen in the ongoing massive scale of the campaign's roll out all around the world, which has turned out to be the grandest ever seen from the company. Fans who have been taking videos and images of any physical sightings of the campaign ads in various cities and posting on social media have now compiled over 80 appearances as of Nov 8 [read more here].
Indeed, Dior isn't wrong to give Jimin such a groundbreaking campaign as just as soon as the ads started going up in malls, Dior official stores and on the streets, and the collection became available for purchase in stores and online, fans set out to get themselves some of the items. Thanks to the rush, most sizes of the pieces that Jimin wears in the campaign ads went out of stock immediately on some regional websites, including Japan and Taiwan among others. Other fans chose to purchase other items from the brand, including bags and earrings to mention a few.
These two styles are already sold out on Dior Japan 🇯🇵 official website.
— FirstSnow JiminData ❄️ (@FJimindata) November 2, 2023
The power of Jimin 👏
Thank you mimiland🌸
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24 pic.twitter.com/pSUNrqm4ob
The sleeveless sweater Jimin wore are all sold out on Taiwan's official website except M n XL😳 https://t.co/loFsBeNYGP pic.twitter.com/YkFlFF0Izx
— 我偏食,只吃糯米糕 •ᴗ• (@Lillianstsai) November 3, 2023
I bought it 💞🐥#Dior #dior_jimin #DiorSpring2024 #JIMINxDIOR pic.twitter.com/b2j5XSujZ5
— 𝓘𝓼𝓪𝓫𝓮𝓵𝓵𝓮 ¹³ ₁ (@canyonmoon_13) November 5, 2023
Always supporting The Face of Dior Men’s Spring 2024 Jimin! @Dior
— ✮DawnieJiminie✮ (@DawnieJiminie) November 5, 2023
Although just launched, there’s only one piece (in XS) of this sleeveless sweater that Jimin wears. The staff did magic and the sweater is mine now ♡
DIOR GLOBAL AMBASSADOR JIMIN#JIMINxDIOR #DiorSpring24 #JIMIN pic.twitter.com/jX5xp77iGe
DIOR Men, South Coast Plaza, CA, USA
— 누누 (@nunu1013_) November 5, 2023
직접 보고 왔어요
실제로 보니 너무 예뻐요
지민이 보러 간 김에 가족 선물도 하나 샀어요#Jimin #JIMINxDIOR @Dior pic.twitter.com/h483ASJMp7
@Dior You've got the right man!
— 냉동망개 (@lovejiminpk) November 5, 2023
If it wasn't for Jimin, I wouldn't have got all of these items😘
Always supporting The Face of Dior Men’s Spring 2024 Jimin!
DIOR GLOBAL AMBASSADOR JIMIN#JIMINxDIOR #DiorSpring24 #JIMIN https://t.co/svAxbEu02a pic.twitter.com/aYnZpmg9Nz
So here are the latest updates from Dior SA. Probably can't be getting the earrings. 😔 SA suspected it may be made specially for Jimin only 🥹.
— ⭐️💖 ~ Cas ~ Jimin~ 💖⭐️ (@sCasmin13s) November 6, 2023
Also, even the SA was shocked with the scale of promotion from Dior for their DIOR GLOBAL AMBASSADOR JIMIN. He mentioned that it’s the… https://t.co/1yF6aw5r1H pic.twitter.com/opmfCSoC0e
Miss my baby this morning so went to Dior to see the #DiorSpring24 collect and it's so good! Wanted to buy baby's blue shirt in the smallest size but it was still too big so ended up making a purchase in the women's section. #JIMINxDIOR #jimin pic.twitter.com/MUkh1D9pC9
— CutieJM☺️💛 FACE by Jimin (@CutieJM7) November 5, 2023
Its all about Jimin today 🤍#DiorSpring24 #TiffanyAndCo #shopping #gifttoself pic.twitter.com/tHsOOqfdVe
— tessa (@jimin95143) November 6, 2023
지민이가 광고에 착용한거 보자마자 찜한
— namu _bench (@BenchNamu41216) November 6, 2023
디올 귀걸이 💛
판매 뜨자마자 구매해서
오늘 받음 맘에 쏙 넘 예쁘다 😍
JIMIN×DIOR
DIOR GLOBAL AMBASSADOR JIMIN #JIMINxDIOR #DiorSpring24#JIMIN JIMIN JIMIN pic.twitter.com/fO7ecEJKTY
As always, price tags are never a hindrance to fans supporting Jimin in his work. His brand power knows no limits!
Consequent to the major internet buzz surrounding the campaign ever since Jimin was named as the face of the campaign, coupled with actual purchases that followed from fans, Dior's stock prices yet again went up by a whole 6.41% and still continues to rise each new trading day.
JIMIN increasing CHRISTIAN DIOR’s stock prices.
— Kaye. GOLDEN ✨ (@bunnyspeaches) November 4, 2023
His impact 🔥 https://t.co/H8vtN5pCvz
The scale of dior’s global campaign is insane. Like I don’t think y’all understand but dior is top luxury brand in the world rn and they are trusting jimin’s brand power with their stock prices continuously rising and pieces already selling out. https://t.co/hPHvyTBUwM
— We swim forever⁷ ♡ 🇵🇸 (@nerdalicious00) November 5, 2023
When you're PARK JIMIN this always is the result guaranteed success 🔥
— ¹³✧* Jimoon ☽ (ia) (@pjmpoems13) November 8, 2023
DIOR GLOBAL AMBASSADOR JIMIN#JIMINxDIOR pic.twitter.com/7fxsNhWC7M
Fans are excited to see Jimin's growing influence and recognition in the powerful world of luxury fashion, and are there to support his journey each step of the way.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
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